Director, Global Product Marketing

Evolvs mission is to help make places safer for people to live work learn and help organizations detect potential threats mitigate risk and enhance safety using AI-powered security solutions connected analytics and practical insights that support real-world security operations.

We are looking for a global product marketing leaderwho can make Evolvs value unmistakable across products markets and regions. This role will turn complex product capabilities performance proof points customer outcomes and competitive intelligence into clear compelling stories that help buyers understand why Evolv wins and help the sales team win more often.

The Director Global ProductMarketingwill help define the next chapter of product marketing at Evolv. The role is anchored in three core areas of responsibility: core product marketing new product/GTM strategy and global expansion. You will own positioning messaging launch strategy product proof and market expansion narratives for a growing portfolio of AI-powered security solutions helping customers partners analysts and sellers understand Evolvs value in existing and emerging markets.

In the first 30 days you will:

• Build relationships with Sales Product Management Customer Success Support Legal/Compliance Marketing and regional stakeholders to understand business priorities product roadmap market opportunities and global expansion needs.
• Immerse yourself in the Evolv portfolio including ExpresseXpediteMyEvolv Insights integrations and emerging products to understand customer valueadoptiondrivers and expansion opportunities.
• Audit current messaging positioning competitive assets product proof launch materials website content and regional enablement needs toidentifyopportunities to strengthen differentiation and support growth.
• Developan initialview of buyer journeys customer expansion paths new product commercialization needs competitive dynamics global market requirements and key gaps in the current go-to-market strategy.
• Align with Marketing and Product leadership on product marketing priorities operating rhythms success metrics and expectations across the three core areas of responsibility.

Within 90 days you will:

• Deliver recommended updates to Evolvs messaging and positioningframeworkso it clearly communicates value across core products new offerings integrations analytics AI-powered capabilities and customer outcomes.
• Establish a stronger core product marketing operating rhythm for messaging proof-point development competitive enablement sales readiness claims governance and buyer education.
• Create a scalable GTM process for new product launches feature releases integrations solution packaging and cross-functional commercialization planning.
• Build the foundation for globalexpansionmessaging and enablement including market-specific narratives seller/partner assets buyer questions proof needs and regional feedback loops.

Within 12 months you will:

• Establish Product Marketing as a strategic growth function that influences portfolio strategy product adoption customer expansion global market entry and market leadership.
• Build andmaintaina robust library of customer proof points competitive insights analyst perspectives launch assets global expansion narratives and outcome-based messaging thatsupportssellers executives partners and marketers.
• Lead go-to-market strategy and commercialization for major product launches portfolio innovations and priority expansion opportunities.
• Drive measurable improvements in seller readiness launch effectiveness competitive positioning asset adoption multi-product growth and global market enablement.
• Help strengthen Evolvs position from a category-defining security screening provider to a broader AI-powered security technology platform through compelling storytelling customer evidence and successful product adoption.
• Contribute to revenue growth by improving sales confidence competitive win rates buyer education expansion readiness and marketperceptionof Evolv as a category leader.
  

Core Product Marketing

• Own Evolvs core product and portfolio positioning across product vertical buyer-persona and expansion narratives ensuring a clear and consistent story across hardware software analytics AI-powered capabilities integrations and future offerings.
• Translate technical capability into clear proactive compliance-aware claims that are easy for sellers executives media partners and buyers to repeat.
• Build andmaintainbuyer-ready proof assets including performance briefs testing summaries integration briefs verticalized brochures customer proof analyst-ready explanations and evaluation guides.
• Create andmaintaincompetitive battlecards comparison frameworks objection-handling guidance win/loss summaries and sales plays that move conversations from reactive defense to confident differentiation.
• Partner with Product Sales BD Solutions Customer Success Communications and Legal/Compliance toidentifyproof gaps buyer questions procurement friction and opportunities to strengthen claims and enablement.

New Product & GTM Strategy

• Lead go-to-market strategy and commercialization planning for new products feature releases integrations solution packaging and priority portfolio expansion initiatives.
• Create a repeatable GTM playbook that aligns Product Management Demand Gen Field Marketing BD Sales Customer Marketing Communications and Customer Success around launch goals messages assets training and measures of success.
• Turn product roadmap priorities customer feedback demos operator workflows and product requirements into launch narratives campaign hooks readiness materials FAQs and sales enablement.
• Develop adoption and expansion messaging that helps existing customers understand the value ofadditionalproducts capabilities and workflow enhancements across the Evolv portfolio.
• Create feedback loops to evaluate asset adoption seller confidence buyer response competitive impact product adoption and revenue contribution.

You will report to our Chief Marketing Officerand currently manage one direct will work closely with Product Management Sales Business Development Customer Success Communications regional stakeholders and Legal/ team culture is based on trust collaboration accountability curiosity and productive urgency. We value people who simplify complexity challenge assumptions listen carefully to the field and take pride in helping the company win the right way.

This role is basedat our HQin Waltham Massachusetts withsomeflexibility for hybrid work. Travel may berequiredfor customer meetings field feedback major events sales enablement and cross-functional planning sessions.

The base salary range for this full-time position is $152000- $246000. In addition to base salary this role offers a competitive target bonus equity and a comprehensive benefits package. This range reflects our commitment to pay transparency and equity in alignment with applicable state laws. Our compensation ranges are determined based on factors such as role level location market benchmarks and internal equity. The posted range represents the good-faith estimate of what we expect to pay for this role across U.S. locations. Actual compensation within the range will be based on the candidates skills experience education and geographic location.

In accordance with state and local pay transparency lawsincluding those in California Colorado Massachusetts New York New Jersey and otherswe disclose salary ranges in all job postings and provide additional information upon request.

We are committed to fair pay practices and we regularly review our compensation programs to ensure they are competitive equitable and aligned with our values.

• 8-10 years of product marketing platform marketing solution marketing category marketing sales enablement or related B2B technology experience with a demonstrated track record of launching new products driving adoption supporting portfolio expansion and enabling growth across multiple markets or regionsdomestically and globally; security SaaS AI/ML hardware-enabled software or public-sector/enterprise buying experience and/or security industry experience is a plus.

• Proven ability to translate complex technical products into clear differentiated positioning and buyer-ready content.

• Strong competitive marketing instincts with experience building battlecards objection-handling comparison content and sales plays.

• Exceptional writing storytelling and executive communication skills; able to create content that is clear enough for non-technical buyers and credible enough for security experts.

• Experience partnering with Product Management SalesRevOps Demand Gen Customer Success Communications and Legal/Compliance.

• Comfort working with data customer proof market research and feedback loops to strengthen claims and improve enablement effectiveness.

• Strong judgment: bold enough to sharpen the story disciplined enough to keep claimsaccurate contextualized and defensible.

• Manage direct reports andability tooperateas a strategic hands-on leader: able to set direction align cross-functional teams and produce high-quality assets quickly.

At Evolv were on a mission to help make public spaces safer through innovative security technology. So were looking for future teammates who embody our values people who:

• Do the right thing always;

• Put people first

• Own it;

• Win together; and continue to

• Be bold stay curious.
  

Our Benefits Include:

• Equity as part of your total compensation package

• Medical dental and vision insurance

• Health Savings Account (HSA)

• A 401(k) plan (and 2% company match)

• Flexible Paid Time Off (PTO)- take the time you need to recharge with manager approval and business needs in mind

• Quarterly stipend for perks and benefits that matter most to you

• Tuition reimbursement to support your ongoing learning and development

• Subscription to Calm

Evolv Technology (Evolv) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We welcome and encourage diversity in the workplace and all employment decisions are made without regard to race color religion national social or ethnic origin sex (including pregnancy) age disability HIV Status sexual orientation gender identity and/or expression veteran status or any other status protected by law in the locations where we operate. Evolv will not tolerate discrimination or harassment based on any of these characteristics.

Evolv is committed to offering an inclusive and accessible experience for all job seekers including individuals with disabilities. If you need a reasonable accommodation as part of the job application process please connect with us at .

Evolv participates in E-verify for all employees after the completion of Form I-9.

Required Experience:

Director