Senior Director, Global Ninja Marketing

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Sr Director Marketing

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market. Developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold through key retailers online and offline and via distributors around the world.

Overview

Our goal is to build devotion brands through deep category and consumer understanding brought to life through intentional breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful business outcomes in a fast-paced high-growth environment while helping shape how millions of consumers experience our brands every day.

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale across the portfolio focusing on demand creation sell-in and sell-through of both new product launches and the base business. SharkNinja marketers operate with a general manager mindset and collaborate across functional boundaries to drive growth and market leadership.

This highly cross-functional role partners closely with R&D Engineering Product Development Demand Planning Creative Media Sales Consumer Insights and regional teams.

As the Sr Director Marketing you will serve as a key steward of your business and category portfolio helping to shape product roadmaps global go-to-market strategies and integrated marketing programs. You will ensure a consistent and compelling consumer value proposition across all touchpoints including packaging advertising PR social and content marketing web properties retail merchandising and trade communications.

We are seeking creative strategic and execution-oriented marketers who understand the intersection of product innovation consumer demand and commercial performance and who are excited to build and grow global businesses in both established and emerging markets.

Responsibilities

Drive Portfolio Strategy

Partner cross-functionally to define portfolio strategy and ensure product definition pricing cost structure and timelines align with retailer planning cycles while delivering market share revenue and profitability targets.

Translate Insights into Action

Develop a deep understanding of consumer needs category dynamics pricing positioning purchase drivers and the competitive landscape. Translate data and insights into actionable recommendations that drive product assortment innovation priorities and growth strategies.

Lead Go-to-Market Excellence

Collaborate with Product Development Marketing Communications Creative and Marketing Services teams to develop and execute integrated launch and communication plans. Drive message development and execution across packaging PR retail digital social and other consumer touchpoints.

Keep the Consumer Front and Center

Partner with Consumer Insights to identify and answer key strategic questions around product positioning messaging pricing and communications. Leverage consumer and market insights to strengthen marketing effectiveness and inform business decisions.

Enable Retailer Success

Partner with Sales and Category Management teams to build compelling sell stories and commercial strategies. Communicate product value propositions and deliver category insights consumer trends assortment recommendations pricing strategies and promotional plans that support retailer growth.

Measure Learn and Improve

Evaluate business performance marketing effectiveness and launch outcomes. Identify opportunities for optimization and establish best practices that improve consumer engagement and commercial results across channels.

Attributes & Skills

• Strong communication skills with the ability to influence and present effectively at all levels of the organization.
• Broad marketing expertise spanning strategy development brand building product launches and integrated marketing execution.
• Ability to think strategically and connect insights across functions markets and business priorities.
• Strong project management skills with the ability to manage multiple initiatives simultaneously in a complex cross-functional environment.
• Exceptional influencing collaboration conflict resolution and problem-solving capabilities.
• Ability to translate complex product features into compelling consumer benefits and differentiated value propositions.
• Comfortable working in a fast-paced iterative environment with a bias toward action and results.
• Demonstrated ownership mentality and willingness to roll up sleeves to drive outcomes.
• Proven leadership and people management capabilities including coaching and developing talent.
• Strong analytical skills with the ability to leverage data to inform decision-making and business recommendations.

Requirements

• Bachelors degree in Marketing Business or a related field required; MBA preferred.
• 8 years of progressive marketing experience preferably within consumer products durable goods or other consumer-focused industries.
• Proven experience developing brand strategy positioning messaging and integrated marketing plans.
• Experience leveraging consumer insights to create effective marketing programs and drive business growth.
• Experience leading creative development media strategy and campaign execution.
• Experience supporting new product development and commercialization.
• Experience working in global or multi-market environments strongly preferred.

Location

This role is based in Needham MA or our NYC office with travel to Needham HQ every other week and follows a hybrid work schedule.