Director, Global Leads and Prospects

Were hiring a Director of Global Leads & Prospects to own and drive our global strategy for converting prospective customers into first-time this role you will lead a unified global organization and drive results across 18 markets with accountability for lead-to-first-order conversion performance at scale. You will lead a team of marketing professionals operating in a global distributed footprint. To succeed you will bring deep expertise in prospect lifecycle and conversion marketing familiarity with email mobile and emerging channels including WhatsApp in-app and push a strong quantitative foundation and a proven ability to mobilize cross-functional teams to deliver high business impact globally.

You will

• Own the global Leads & Prospects strategy across 18 markets multiple brands with full accountability for lead-to-first-order conversion volume and quality
• Develop and execute a comprehensive prospect lifecycle strategyincluding first-touch to conversion journey mapping acquisition and nurture roadmap design and data-driven segmentation and personalization frameworksgrounded in a deep understanding of prospective customer behavior across markets
• Lead multi-channel execution across Email SMS WhatsApp Push and In-Appmaintaining ongoing testing segmentation triggered campaigns and personalization to drive engagement opt-in growth and conversion efficiency across global markets
• Build and standardize global Leads & Prospects frameworks: drive cross-market knowledge sharing align playbooks across all markets and ensure consistent methodology and best practices worldwide
• Challenge the status quo to build new processes and test innovative ideasincluding AI and ML-driven tools for send-decisioning next-best-action models generative AI for creative execution and dynamic contentto achieve best-in-class results and continuously improve KPI performance
• Improve the quantity and quality of lead-to-customer conversions globally balancing conversion volume with pipeline quality and CAC efficiency
• Define the global experimentation roadmap across channels and marketsincluding A/B and multivariate testing programsto generate actionable insights on engagement and conversion performance
• Serve as the primary Leads & Prospects strategy owner in leadership WBRs presenting directly to CMOs and VPs and driving commercial accountability across markets
• Collaborate with cross-functional teams including Paid Marketing CommsTech Product Analytics Creative Brand and CRM Ops to align prospect initiatives with overall business goals and unlock new capabilities
• Advocate proactively for Martech and infrastructure investments needed to scale the Leads & Prospects functionpushing for the tooling and platform improvements that reduce manual dependency and unlock strategic focus
• Translate qualitative and quantitative prospect data into insights to manage KPIs and identify opportunities for growth and performance improvement across all markets
• Hire train and mentor a world-class high-performing global team and flexibly leverage top-notch external partners
• Stay updated on industry trends and best practices in prospect lifecycle marketing CRM mobile channels and generative AI in marketing contexts

You are

• Excellent leadership skills to develop outstanding marketing talent across a global multi-site teamchallenging them to excel and eliciting sustained high performance
• Great team player; you thrive in a large international and diverse team
• A strong ability to influence key stakeholders including CMOs and VPs as well as work cross-functionally and autonomously. Skillful at working with other functions including CommsTech Analytics Creative Product and Brand to ideate and prioritize initiatives
• The ability to break complex unstructured problems down into components of impact prioritize accordingly and derive quantifiable action items to maximize impact
• Deep expertise in prospect lifecycle and CRM marketing with a strong quantitative foundation and hands-on experience managing multi-channel direct marketing programs across global markets
• Proven mobile channel expertise with hands-on experience across SMS WhatsApp Push Notifications and In-App messagingand a strong command of opt-in growth strategies and compliance across international markets
• Strong understanding of prospective customer behavior and segmentation with a sharp focus on driving conversion rate and pipeline quality alongside volume
• Familiarity with generative AI in marketing contexts and experience partnering with Creative and Brand teams to develop high-quality scalable CRM communications
• Excellent written and verbal communication skills to clearly articulate and share your work with senior stakeholders
• Comfortable in a fast-paced and analytical environment; able to make high-stakes decisions with incomplete data
• An entrepreneurial mindset with a high level of energy and an unrelenting drive to succeedyou identify systemic blockers and fix them
• Bias for action a getting things done mentality that generates immediate impact

You have

• Bachelors degree required; Masters degree preferred in a quantitative or marketing field
• The ideal candidate brings 10 years of experience in CRM lifecycle or digital marketing with a strong track record in scaling prospect/lead nurture programs preferably in Direct-to-Consumer or subscription-based companies
• Demonstrated mobile channel expertise including hands-on experience with SMS Push Notifications WhatsApp or in-app messaging campaigns at scale
• Leadership experience within global growth marketing organizations with strong expertise in prospect lifecycle marketing and channel strategy
• Experience managing multi-market or global scope with the ability to build frameworks that scale across markets and geographies
• Proficiency with CRM platforms (e.g. Salesforce Marketing Cloud Iterable Hightouch Adobe) data tools (e.g. SQL Google Analytics Tableau) and CDP tools for segmentation personalization machine learning and reporting
• Solid understanding of KPI tracking and reporting; ability to translate analytics into actionable insights and design and manage A/B and multivariate test-and-learn programs
• Experience collaborating with Product and UX teams to enhance customer journeys and CRM functionality
• Ideally experience or knowledge in cross-channel journey orchestration UX and digital optimization
• Experience managing complex cross-functional projects from conceptualization to completion

Youll get

• Competitive hourly rate 401K company match that vests immediately upon participation & team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
• Access to Employee Resource Groups that are open to all employees including those pertaining to BIPOC women veterans parents and LGBTQ
• Inclusive collaborative and dynamic work environment within a fast-paced mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.