Director, Field Marketing & Executive Engagement

Workato delivers enterprise infrastructure for the agentic era redefining iPaaS and helping enterprises unify data applications processes and AI into a single governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500 Workatos cloud-native architecture connects every application data source and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more visit

Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley please submit an application. We look forward to getting to know you!

Also feel free to check out why:

• Business Insider named us an enterprise startup to bet your career on

• Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world

• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area and 96th in North America

• Quartz ranked us the #1 best company for remote workers

THE ROLE

Workato is seeking a high-performing Director Field Marketing & Executive Engagement to design run and evolve how we engage customers prospects CIOs and technology leaders in the field.

Reporting to the Chief Technology Officer and based in our San Francisco headquarters this is a deeply hands-on role. We are not looking for a manager of managers focused on planning cycles and organizational structure. We are looking for someone who stays close to the work executes programs personally makes fast calls and uses AI aggressively in their own day-to-day. You will own field marketing programs and CIO engagement directly designing them running them measuring them and iterating quickly.

Success requires running pilots learning fast and scaling what works. You will develop your team while staying actively involved in program design CIO engagement event strategy and execution. The measure of this role is pipeline created deals advanced and executive relationships built before a buy cycle begins.

IN THIS ROLE YOU WILL

Field Marketing

• Run field marketing programs across segments and strategic accounts dinners workshops executive briefings and pipeline-building events.
• Partner closely with Sales to align every program against territory plans account priorities and active deal stages.
• Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations.
• Establish performance metrics that demonstrate contribution to pipeline and revenue not just event counts or attendance.
• Ensure programs across geographies operate as a unified Sales-aligned go-to-market motion.

Executive Engagement

• Build and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance before deals exist.
• Operate and evolve the San Francisco Executive Briefing Center (EBC) program ensuring world-class experiences for strategic customers prospects and partners.
• Run executive dinners roundtables customer advisory sessions and private workshops with senior technology leaders.
• Partner with Workato executives to create meaningful engagement opportunities with CIOs and heads of enterprise architecture.
• Measure executive engagement effectiveness through pipeline influence deal advancement and executive relationship depth.

Community & Customer Advocacy

• Build programs that strengthen customer relationships increase platform advocacy and cultivate champions.
• Partner with Customer Success and Product to amplify customer stories and best practices.
• Create opportunities for customers and community members to connect learn and share experiences.

Events & Experiences

• Lead Workatos portfolio of field events executive gatherings and strategic engagements in key metros.
• Deliver experiences that reflect the quality and ambition of the Workato brand.
• Evaluate and optimize event investments based on business impact and deal outcomes.

Team Leadership & Operations

• Develop and inspire a lean high-performing team while staying actively involved in execution.
• Establish clear operating rhythms performance metrics and program cadences.
• Manage budgets agencies and vendors to maximize impact and efficiency.

CORE REQUIREMENTS

• 8 years of experience in B2B enterprise software AI platform infrastructure cloud data automation or related technology markets.
• Proven track record designing and running field marketing programs CIO dinners executive workshops pipeline events personally not through layers.
• Demonstrated success partnering tightly with enterprise Sales teams; programs measured against pipeline and revenue outcomes not activity.
• Hands-on experience engaging directly with CIOs technology executives and senior business leaders.
• Operated successfully in high-growth fast-moving environments where execution speed matters.
• Active daily use of AI tools in their own workflows delivers measurable AI results not just familiarity.
• Exceptional communication skills and executive presence credible in rooms with developers and C-suite leaders alike.
• Experience building and coaching high-performing teams without losing personal instincts for what works in the field.

PREFERRED EXPERIENCE

• Experience building and scaling EBC programs customer advisory boards or CIO communities.
• Familiarity with AI automation orchestration integration or adjacent enterprise technology categories.
• Experience managing agencies vendors and field program budgets.
• MBA or advanced degree.

LOCATION & TRAVEL

This role is based in San Francisco California with regular in-office presence to support collaboration with executive leadership Sales and cross-functional teams. Travel is expected to support customer engagements executive programs and key metro events.