Director, Events, Americas

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud the AI-powered Experience Orchestration platform organizations can accelerate growth by delivering empathetic personalized experiences at scale to drive customer loyalty workforce engagement efficiency and operational improvements.

We employ more than 6000 people across the globe who embrace empathy and cultivate collaboration to succeed. And while we offer great benefits and perks like larger tech companies our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Director Events Americas

Role Overview:

Own the strategy and performance of the Americas events ecosystem shaping how Genesys engages customers partners and prospects through high-impact experiences that drive measurable pipeline growth and customer value. This role operates at the intersection of marketing strategy revenue acceleration and customer experience influencing how large-scale and targeted programs contribute to business outcomes across the region. At Genesys we are transforming how organizations deliver empathetic AI-powered customer experiences and this role plays a critical part in bringing that vision to life through meaningful results-driven engagements. You will lead a multi-channel events strategy that integrates field marketing priorities executive engagement and global initiatives into a cohesive regional approach.

You will own the end-to-end events strategy across the Americas aligning investments to business priorities while elevating the sophistication scalability and measurable impact of the program. Partnering closely with senior marketing and sales leaders you will influence go-to-market strategy and ensure events are a primary driver of pipeline acceleration and customer expansion. This role offers significant visibility leadership scope and the opportunity to shape how Genesys delivers world-class experiences at scale while advancing your impact within a global marketing organization.

Key Responsibilities:

• Own the end-to-end Americas events strategy driving alignment with regional pipeline goals revenue targets and integrated marketing priorities

• Lead the design and execution of a diverse high-impact events portfolio including trade shows third-party conferences executive programs hosted events hospitality experiences and virtual engagements

• Drive measurable business outcomes by ensuring events contribute to pipeline creation acceleration customer retention and partner engagement

• Influence cross-functional strategy by partnering with Field Marketing Sales and Global Events leaders to align programs with key business initiatives

• Establish scalable frameworks playbooks and governance models to standardize execution and elevate program quality across the region

• Lead develop and scale a high-performing events team setting clear priorities fostering accountability and building leadership capability within the function

• Oversee budget strategy and investment optimization ensuring efficient allocation of resources and strong return on marketing spend

• Champion a data-driven approach to performance measurement defining success metrics and leveraging insights to continuously optimize program effectiveness

• Strengthen executive and stakeholder engagement by delivering high-quality strategically aligned experiences that enhance brand perception and customer relationships

• Manage agency and vendor partnerships to deliver best-in-class execution and innovation across all event formats

Required Qualifications:

• 10 years of experience in B2B technology or software event marketing with demonstrated ownership of regional or global event strategies

• Proven track record of driving pipeline impact and measurable business outcomes through integrated event programs

• Strong leadership experience managing and developing teams with the ability to operate at both strategic and executional levels

• Deep expertise in event strategy program management and large-scale event execution across multiple formats

• Demonstrated ability to influence senior stakeholders and align cross-functional teams to shared business objectives

• Experience managing significant marketing budgets and optimizing investment performance

• Strong analytical capabilities with experience measuring ROI and leveraging data to inform decision making

• Exceptional communication presentation and stakeholder management skills

• Ability to operate effectively in a fast-paced matrixed organization

• Bachelors degree required

Preferred Qualifications:

• Experience leading regional or global event programs within enterprise SaaS organizations

• Familiarity with Salesforce Asana and modern marketing technology platforms

• Experience supporting executive-level engagement programs and customer advisory events

• Demonstrated success scaling programs and processes across complex multi-market regions

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidates experience qualifications skills and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Benefits:

• Medical Dental and Vision Insurance.

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

Click here to view a summary overview of our Benefits.

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About Genesys:

Genesys empowers more than 8000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people systems data and AI across the enterprise. As a result organizations can drive customer loyalty growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more visit.

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race color age religion sex sexual orientation gender identity or expressionmarital status domestic partner statusnational origin genetics disabilitymilitary andveteran status and other protected characteristics.

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