Director, Event Marketing

Director Event Marketing - Hybrid local to Lexington MA or open to remote candidates in the US

The Director Event Marketing owns Mimecasts global event presence from our cybersecurity trade show campaigns to our global customer event series (Mimecast Elevate). This is a senior individual contributor role that requires equal parts strategic thinking and hands-on execution. You will set the standard for how Mimecast shows up in market partner with regional teams around the world to deliver exceptional events and bring the rigor to measure and demonstrate impact.

This role reports to the SVP Customer Marketing & Global Events and is a key partner to Sales Field Marketing Product and the Executive Leadership Team. The ideal candidate brings a strong point of view on experience design stakeholder engagement and operational excellence and can translate strategy into seamless polished execution that builds strong customer connections and drives long-term growth.

What Youll Do:

• Cybersecurity Trade Shows: Own the full event campaign for Mimecasts presence at Black Hat USA RSA Conference and Gartner Security & Risk Summit. This goes beyond designing a booth you will develop the sponsorship strategy lead cross-functional activation across Sales Product and Communications and ensure every touchpoint reflects a cohesive brand experience and delivers on business goals.

• Elevate Customer Conference: Lead end-to-end production for Elevate On Tour Mimecasts multi-city global customer event series spanning NA EMEA ANZ and South Africa. You partner directly with regional field marketing teams on local execution and market-specific needs and oversee the full production vendor ecosystem. You will work closely with Customer Marketing to ensure the customer experience is tightly integrated across every market.

• Event Technology & Analytics: Own Mimecasts event technology stack and measurement framework. This includes platform selection and management (Cvent Splash or similar) pipeline attribution connected to Salesforce and post-event performance reporting. You will establish consistent KPIs across the portfolio and use data to inform go/no-go decisions budget allocation and program improvements over time.

• Cross-Functional Partnership: Serve as the internal expert on the cybersecurity event landscape and Mimecasts corporate event strategy. Partner with Sales and Field Marketing to connect event investment to pipeline and expansion ARR targets and collaborate with Product and Communications on product launch moments and executive thought leadership at events.

What Youll Bring:

• 10 years of experience in event strategy and management in a B2B technology or cybersecurity company.

• Demonstrated ownership of a large-scale annual event series or customer conference with full P&L accountability for a multi-million-dollar budget.

• Deep knowledge of the major cybersecurity conference landscape (Black Hat RSA Gartner Security & Risk) and managing a matrixed team across including exhibit strategy sponsorship negotiation and campaign activation.

• Proven ability to manage complex multi-geography programs as a senior individual contributor leading agency partners and cross-functional stakeholders.

• Strong executive presence with the ability to build credibility at the VP and C-suite level both internally and externally.

• Track record of connecting event investment to measurable business outcomes including pipeline ARR influence NPS and customer retention.

• Experience owning and reporting on event technology platforms (Cvent Splash or similar) and CRM-based pipeline attribution in Salesforce.

• Experience managing global event budgets with accountability for monthly forecasting and full reconciliation.

• Experience working with regional field marketing teams on localized execution across NA EMEA and ANZ.

• Willingness to travel domestically and internationally (3540%)

• Bachelors degree in Marketing Communications or related discipline.

The base salary range for this position is $156000$234000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits in accordance with company policy and local regulations. Our salary ranges are determined by role level and location with individual compensation also dependent on factors such as qualifications experience and skills. Final offers will reflect these considerations and may vary accordingly.

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Belonging at Mimecast

Cybersecurity is a community effort. Thats why were committed to building an inclusive diverse community that celebrates and welcomes everyone unless theyre a cybercriminal of course.

Were proud to be an Equal Opportunity and Affirmative Action Employer and wed encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race age religion sexual orientation gender identity ability marital status nationality or any other protected characteristic wont affect your application.

Due to certain obligations to our customers an offer of employment will be subject to your successful completion of applicable background checks conducted in accordance with local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.