Director Enterprise Analytics

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement diversity and entertainment Are you enthusiastic about being a team player in one of the most fascinating industries in the world At MGM Resorts we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Director Enterprise Analytics will lead an analytical team that provides actionable insights and recommendations to maximize offer/campaign profitability share of wallet customer retention and loyalty and revenue opportunities to drive business performance. This Corporate (Enterprise Analytics) position will manage a team and will also be expected to contribute individually.

Note* There are 2 open positions - 1 Supporting our regional properties and 1 supporting our Las Vegas properties.

THE DAY-TO-DAY:

• Partner with marketing teams to deliver strategic insights translate analytical findings into actionable recommendations and optimize the allocation of marketing investments while prioritizing high-impact initiatives.
• Collaborate with Marketing COE Strategy leadership on A/B testing design implementation measurement and reporting to drive data-informed decision-making.
• Lead develop and train a team of analysts; provide guidance on event proformas post-event analyses promotions shows customer segmentation and marketing review presentations.
• Ensure consistency in tools terminology and methodology to establish Enterprise Analytics best practices in analysis and recommendations. Review all findings prior to presentation to business partners.
• Create and maintain an analytical roadmap focused on developing and monitoring KPIs that maximize marketing effectiveness and efficiency.
• Define business requirements and collaborate with Enterprise Reporting and external partners to ensure seamless execution and BI/IT development support.
• Continuously enhance analytic capabilities and expand the marketing analysis toolkit through innovation research and networking.
• Maintain close alignment with property teams through regular site visits and participation in strategy sessions. Lead monthly and ad-hoc marketing reviews with property and corporate marketing teams to evaluate performance and identify opportunities for growth.

THE IDEAL CANDIDATE:

• The ideal candidate holds a bachelors degree (preferred) and brings 4 years of relevant experience including subject matter expertise in an industry or functional area.
• They have proven success leading teams in similar leadership roles and managing multiple concurrent strategic initiatives and projects.
• They possess a strong technical background with hands-on experience in data migration integration and transformation processes including proficiency with Databricks and related data engineering or analytics platforms.
• The candidate demonstrates expertise with CRM systems such as Salesforce (or comparable tools) and a deep understanding of data structures systems and BI tools that support marketing data management.
• They excel at gathering structuring and analyzing both qualitative and quantitative data to generate actionable insights make informed recommendations and guide strategic decision-making.
• Additionally they have experience developing analytical frameworks creating visual data dashboards implementing automation and establishing testing and control mechanisms to measure performance and success.
• The ideal candidate understands the key drivers behind marketing KPIs and leverages data-driven insights to optimize business outcomes and support continuous improvement across marketing and analytics functions.

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel food and beverage retail and entertainment discounts as well as discounts with company partners on things like travel electronics online shopping and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

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