Director, DTC Site Operations

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro and Wizards of the Coast were building fan experiences that bring some of the most beloved franchises in the world to life across our DTC storefronts. Ready to lead the team that makes it happen fast flawless and unforgettable for fans As Site Operations Director partner with Business Marketing and Brand teams to turn product lineups and merchandising strategy into standout on-site moments owning execution from handoff to launch!

This is a hybrid role requiring three days per week in our Renton WA office.

What Youll Do:

• Build and grow a team that creates storefront pages and keeps site content sharp and on-brand across multiple DTC properties
• Plan execution and capacity against business plans and make sharp trade-off calls when priorities compete
• Lead the launch execution calendar and deliver every update on time and consistently
• Transform brand-provided copy and assets into site-specific content and graphics that make each property pop
• Catch launch risks early own problem-solving and keep partners informed every step of the way
• Set clear SLAs to measure and report on team performance and find opportunities to automate manual processes
• Convert engagement data into recommendations that power future launches
• Launch experiments with partners to continuously improve the shopping experience

What You Will Bring:

• 8 years of operational or ecommerce experience in DTC digital media entertainment or consumer brands
• A track record of turning brand strategy into digital execution PDPs homepages landing pages site content and beyond
• Experience building intake and delivery processes for digital storefronts
• Consistent track record to spot process gaps automate manual work and set SLAs that stick
• Demonstrated judgment in capacity planning and trade-off decisions under pressure
• Experience building and leading teams that own digital operations copy and digital assets
• Strong grasp of mobile-first responsive design
• Experience launching A/B experiments and translating results into action
• Sharp cross-functional and escalation-management skills with the ability to align partners and drive timelines forward

Nice to Have:

• Comfort operating shared or multi-tenant ecommerce platforms across multiple brands/customers
• Broad knowledge of end-to-end DTC operations including both site operations and fulfillment operations
• Familiarity with Salesforce Commerce Cloud CMS or similar platforms
• Background in graphic design or creative production
• A genuine passion for gaming toys or entertainment franchises

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect use and protect your personal information in connection with the application process.