Director, Digital Merchandising

The Director Digital Merchandising is responsible for the online merchandising strategy optimization execution and performance for Sherwin-Williams owned digital platforms. This leader will champion strategies that optimize how customers discover evaluate and purchase products across and Mobile Apps.

Reporting to the Senior Director Digital Merchandising & Content Strategy this role is deeply connected to the business and accountable for maximizing digital sales through data-driven merchandising strategies flawless execution of product and promotional launches and continual optimization of the digital shopping experience.

The ideal candidate is an expert in eCommerce digital merchandising product discovery and online customer behavior and is highly analytical detail-oriented and a strong communicator.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Companys staff employees and business relationships.

The team is based in Cleveland Ohio and is on-site vs hybrid. Qualified applicants residing elsewhere will be considered with preference given to candidates located in or willing to relocate to Cleveland (relocation assistance provided) or Charlotte NC.

Digital Merchandising Leadership

• Develop and execute digital merchandising strategies that improve product discovery conversion and sales.
• Lead the team to deliver bestinclass merchandising experiences across all devices and platforms.
• Own the merchandising roadmap quarterly planning and communication of priorities to senior leadership.
• Ensure digital merchandising supports broader business strategies category initiatives and promotional plans.
• Lead both strategically and operationallydeeply understanding customer needs product assortment and digital behaviors.

Retail Media Network (RMN) Strategy & Ownership

• Oversee and mature SherwinWilliams Retail Media Network capabilities to drive incremental revenue and brand partnership value.
• Develop RMN merchandising placement strategies (sponsored products curated content modules brand showcases etc.) that enhance the customer journey.
• Partner with internal teams and external vendors to manage RMN performance reporting governance and optimization.
• Ensure advertisers and brand partners meet merchandising and experience standards.

Digital Shopping Experience Optimization

• Continuously improve the customer journey and merchandising presentation (taxonomy navigation filters crosssell/upsell product detail pages personalization).
• Guide conversiondriving merchandising elements throughout the shopping path including personalization and A/B testing.
• Ensure flawless execution of all merchandising updates tied to product launches promotions and seasonal/holiday programs.
• Develop and implement personalization strategies to support omnichannel objectives and endless aisle capabilities.

Personalization & A/B Testing

• Drive the development and optimization of personalized shopping experiences by leveraging customer data segmentation models and behavioral insights to increase relevance and conversion.
• Lead a structured testandlearn roadmap overseeing A/B and multivariate testing to validate hypotheses improve merchandising effectiveness and scale winning experiences across digital channels.
• Partner with UX Analytics and Product teams to operationalize personalization capabilities ensuring consistent execution across platforms.

Digital Transformation & New Capability Delivery

• Translate business needs into clear digital product and capability requirements serving as a key voice in digital transformation initiatives that elevate the customer experience and drive business impact.
• Champion the introduction of new digital merchandising tools automation and platform enhancements by collaborating closely with IT Product and crossfunctional stakeholders.
• Lead the evaluation prioritization and rollout of new digital featuresensuring they are tested validated and successfully adopted by merchandising teams and end users.

Process Governance & CrossFunctional Collaboration

• Identify and lead process workflow and system improvements that optimize digital merchandising efficiency.
• Partner closely with Creative UX IT PIM Marketing and Product teams to ensure seamless execution.
• Ensure consistent product data standards digital taxonomy and merchandising governance.
• Represent the digital sales channel in enterprise planning for new product introductions and category expansions.

Measure & Performance

• Partner with Analytics to define track and action against merchandising KPIs.
• Monitor and analyze performance at the category product and experience level.
• Provide results insights and recommendations to executive leadership.

Team Leadership

• Lead and develop a team of 510 digital merchandising professionals.
• Build a collaborative innovative and testandlearn culture.
• Empower the team by removing obstacles and enabling efficient decisionmaking.
• Focus on outcomes and vision while fostering accountability and growth.

Partnerships

• Drive collaboration across Marketing MarComm Experience Design/UX Digital Product Management IT and other key business partners.
• Ensure all campaigns and product launches fully leverage digital merchandising capabilities.
• Manage external partners when applicable (technology vendors RMN partners analytics vendors).

Required:

• Bachelors Degree
• 710 years of experience in Digital eCommerce Online Merchandising or related disciplines.
• Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience.
• 58 years leading teams in a fast paced digital environment.
• Strong cross functional leadership skills and ability to align diverse stakeholders.
• Deep customer focus with strong merchandising instincts.
• Strong analytical skills with experience driving decisions through data.
• Experience with product data digital taxonomy and merchandising systems.
• Experience managing or partnering in Retail Media Network programs.
• Entrepreneurial and highly adaptable mindset.

Preferred:

• Retail industry experience specifically home improvement.
• Experience within a large Fortune 500 or complex enterprise.
• B2B and B2B eCommerce exposure.

Travel:

• 25%