Director, Data & Platforms

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.

The Audience Design team is at the core of what we do at Spark Foundry. The Data & Platforms team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad technology data management data-driven marketing and enable a data-first strategy throughout our planning and buying process.

The Director will be integral in driving ad/mar tech and data integration conversations and strategies on behalf of our clients and then implementing these strategies with the Strategy Activation and Operations teams as well as clients themselves. The Director will be an expert in the data landscape and will consult with internal teams and clients on partner/vendor selection data onboarding platform integrations audience activation and testing framework and audience reporting/insights.

This highly motivated detail-oriented individual will work with both the client and internal stakeholders to educate them on the myriad uses of data and to drive innovation in the use of data and technology for the client think things like clean rooms CDPs advanced audience strategies full-funnel measurement etc. They will also generate insights and audience profiles to align with strategic planning and will work with third-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. Successful candidates will have a well-rounded knowledge base of the digital advertising and data landscape and a passion for working with marketers to drive advertising value.

Be an in-house expert on how audience and data-led digital advertising can provide ROI for clients

Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives

Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)

Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings

Develop personalization strategy across all channels- customers prospects on mobile desktop client website CRM etc.

Partner with internal Activation teams to support media activation as well as advanced data use cases

Oversee relationship with CDP Identity Resolution and project manage the deployment and activation of these and other data technology solutions

Share knowledge with client and internal teams regarding audience insights and results to impact business needs

Manages team independently

Owns client business-related decisions with input where necessary

Client Responsibilities:

Ownership of day-to-day client relationship

Share knowledge with client regarding audience insights and results to impact business needs

Ability to effectively articulate vision to savvy experienced digital clients

Becomes involved in customers decision-making

Management Responsibilities:

Accountable for associate director manager and associate level deliverables

Showcases the ability to manage & mentor others

Accountable for onboarding and team readiness

Inspires growth and innovation

• 8 years experience in digital media and ad technology
• 3 years team managing 2 direct reports
• Manages team independently
• Owns client business-related decisions with input where necessary
• In-depth technical knowledge of ad and marketing technology including ad servers rich media dynamic creative streaming video OBA ad verification data management platforms customer data platforms identify resolution solutions DSPs etc.
• Strong understanding of digital media planning and management processes
• Ability to effectively articulate vision to savvy experienced digital clients
• Expert knowledge and experience with Identity Solution tools (eg. Epsilon Liveramp Neustar)
• Expert understanding and usage of CDP (eg. Salesforce Adobe Treasure Data)
• Expert understanding data flow within adtech/martech ecosystem.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.