Director, Data Management & Visualization

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DIRECTOR DATA MANAGEMENT

TEAM DESCRIPTION

The Data Management team provides oversight of the data generated throughout the campaign delivery and performance optimization throughout its lifecycle. They will also work with other internal practice teams of Digital Analytics Planning and Digital Investment. You will provide oversight of all digital media buys to ensure that they are following process purchased and inputted according to organizational standards. This role requires a strong familiarity with all available analytics and technology tools both syndicated and proprietary. Candidate must have a mindset towards fostering processes through automation.

ROLE SUMMARY

The Director Data Management is a senior leader responsible for guiding the strategy development and execution of data operations business intelligence solutions and data governance processes across agency teams and client accounts. This individual establishes and implements the frameworks that ensure data integrity analytic excellence and operational effectiveness across all media channels. The role builds strong relationships with internal and external partners drives team development champions process automation and positions data as the foundation of all marketing and media activities.

JOB DESCRIPTION

• Strategic Leadership: Develop implement and maintain comprehensive data management governance and quality frameworks to support the agency and clients business objectives.
• Business Intelligence & Technical Solutions: Lead the adoption and enhancement of business intelligence tools data warehousing solutions and process automation; partner with stakeholders to streamline and standardize data and reporting applications.
• Cross-Functional Partnership: Serve as a strategic liaison among internal teams (Media Analytics Strategy Planning Data Technology Finance) vendor partners and clients. Foster positive relationships communicate ideas proactively and ensure alignment of data operations best practices.
• Project & Resource Management: Oversee project planning assign and prioritize tasks and ensure timely and high-quality delivery of solutions. Proactively resolve project roadblocks manage offshore and onshore teams and allocate resources to maximize efficiency.
• Data Quality Compliance & Issue Resolution: Direct the definition and execution of business rules data cleansing QA and troubleshooting. Ensure comprehensive documentation industry standards of compliance and continual process optimization.
• Team Development: Supervise mentor and grow teams of managers analysts and offshore support. Establish clear goals nurture a collaborative culture mentor direct reports and drive performance and growth across the data operations practice.
• Client Leadership: Act as a subject matter expert for client-facing initiatives. Repurpose client requirements into actionable internal insights and drive adoption of data best practices within agency and client ecosystems.
• Process Innovation: Champion adoption of emerging technologies and workflow solutions prioritizing automation and data as core to agency and client success.

SKILLS & EXPERIENCE

• 8 years experience in data management data engineering data operations and/or business intelligence
• 56 years experience in an advertising agency environment (ad operations analytics digital investment or related disciplines)
• 6 years experience working with digital media data (ad server digital search social video offline etc.)
• 46 years experience in data governance and quality processes within data warehousing ETL and BI environments
• 56 years experience in management roles including managing direct reports and offshore teams
• 56 years experience in client-facing roles
• Demonstrated success in leading the design development and delivery of data management frameworks and reporting applications
• In-depth expertise with processes across multiple media channels and diverse datasets (paid owned etc.)
• Exceptional attention to detail organizational multitasking and project management skills
• Excellent communication skillscan translate complex technical topics for various audiences
• Strong ability to troubleshoot and resolve complex data and process issues
• Experience with budgets resource scoping and agency operations
• Media industry experience highly preferred

TOOLS

• Business Intelligence: Advanced Excel (required) Tableau PowerBI Datorama Looker/Looker Studio Domo PowerPoint
• Data Management & Transformation: ETL Tools (Adverity Datorama) Alteryx SQL (preferred) Python (nice to have)
• Data Storage/Cloud: Snowflake AWS (Redshift S3) Datorama Domo
• Media Platforms: DCM DV360 Google Ads DoubleVerify IAS TradeDesk Facebook Instagram Snapchat Twitter TikTok Prisma
• Project Management: HIVE Asana Smartsheet Microsoft Teams
• Media Planning: MediaTools Lumina Hudson (bonus)
• Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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