Director, Customer Marketing

Were looking for a Director Customer Marketing for our office in Alpharetta GA. The position is full-time. Youll join a fast-paced collaborative marketing team with a mandate to build and scale how we engage activate and grow our existing customer base across a global portfolio of industry-specific solutions.

Our Global Marketing team is looking for a Director Customer Marketing to build and lead a critical function focused on driving revenue from our existing customers. This role sits at the intersection of Marketing Sales and Product and plays a direct role in creating expansion pipeline through upsell cross-sell and customer engagement strategies.

You will be responsible for turning our customer base into a growth engine. That means designing campaigns programs and experiences that keep customers engaged informed and ready to take the next step with Aptean. From targeted lifecycle campaigns to customer events and advocacy programs your work will directly influence how we drive revenue beyond the initial sale.

This is a build-and-scale opportunity. While elements of customer marketing exist today this role will unify and elevate those efforts into a structured measurable and repeatable function.

You will also:

• Own and execute the customer marketing strategy focused on expansion revenue (upsell and cross-sell)
• Partner closely with inside sales and account management teams to generate qualified opportunities from existing customers
• Design and run targeted campaigns using customer segmentation product usage and market insights
• Lead customer communication programs including newsletters product launches and lifecycle engagement
• Build customer advocacy programs including case studies references and testimonial content
• Drive customer engagement through events advisory boards and roundtables (including large global events like Unite)
• Establish and track customer health and engagement metrics such as NPS adoption and campaign performance
• Partner with Product and Engineering to integrate messaging and expansion opportunities within the product experience
• Work across platforms such as Salesforce Marketo and other marketing tools to scale execution
• Lead coach and develop a growing team of customer marketing professionals

You are a builder. You dont wait for a function to be perfectly defined you shape it structure it and turn it into something that produces real results. Youre energized by the opportunity to create a new capability and prove its impact on revenue.

You are commercially minded. You understand that marketing exists to drive business outcomes and youre comfortable owning programs that generate pipeline not just engagement. You know how to align with Sales and create momentum together.

You are also collaborative and adaptable. You thrive in environments with multiple stakeholders products and moving parts bringing clarity where there is complexity and pushing things forward when others might stall.

You must also be:

• An experienced B2B marketing leader with a background in customer marketing demand generation lifecycle marketing or a closely related field
• Experienced working in SaaS or enterprise software environments
• Proven in driving campaigns and programs that result in customer expansion (upsell/cross-sell)
• A strong cross-functional partner to Sales Product and Marketing teams
• Data-driven with the ability to use customer insights to shape strategy and decision-making
• A leader who has built managed or scaled teams and can develop talent effectively

• Experience standing up or scaling a customer marketing function from scratch
• Familiarity with CRM and marketing automation tools such as Salesforce and Marketo
• Experience building customer advocacy community or reference programs
• Exposure to multi-product or multi-industry SaaS environments
• A track record of aligning closely with Sales to drive measurable revenue outcomes

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced flexible and casual environment an outstanding opportunity for career development and growth. Youll join a leadership team that values initiative problem-solving and ownership.

This is a high-impact role with the opportunity to build a new function shape strategy and directly influence revenue growth across a global customer base.