Director, Creative Strategy LATAM

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

About Us

As our brands scale globally and particularly across Latin America socialisnta supportchannelitswhere discovery conversation and demand are a social creative engine designed to move at the speed of culture across every market weoperatein andwerelooking for creative leaders who can help shape it.

Why This Role Matters

Social-first creative atSharkNinjais built to be felt shared and acted on rather than passively watched. Across Latin America our opportunity is enormous and the creative bar needs to match.

The LATAMSocial Creative Strategy Directoris the creative owner forSharkNinjabrands on social across Latin America with Mexico as the primary market and hands-on ownership of Brazil and Argentina as we build in-market marketing and social teams in each country. This role is embedded within the Global Social Creative team working hand in hand with global creative leads to ensure every markets social presence is original culturally relevant and best-in-class.

This is a hands-on creative leadership role for someoneendlessly curious about Latin American culturewho can ideate write direct and make breakthrough content from creator-led moments and influencer partnerships to large-scale productions while partnering closely with the Global Social Creative team Social Strategy Social Studios internal creators and external collaborators to bring ideas to life across multiple LATAM markets at scale.

WhatYoullDo

Own Social-First Creative forSharkNinjaBrands Across LATAM

• Serve as the creative lead and tastemaker forSharkNinjabrands (Shark and Ninja) on social across Latin America withMexico as theprimary focusand hands-onresponsibility forBrazil and Argentina in tight collaboration with the Global Social Creative team and VP Social Creative

• Develop breakthrough social-first ideas that balance entertainment product storytelling and cultural relevance for both new and existing products across organic paid influencer/creator and large-scale production content

• Ensure creative work is designed to travel across markets and platforms through sharing remixing and conversation while respecting local cultural nuance driven by genuine curiosity about what makes eachLatin American audience distinct

Create Direct and Ship

• Write edit and shape content across short-form video stills and emerging formats adapting for local audiences and platforms across LATAM markets

• Direct shoots virtually and in-person with internal creators influencers studios and production partners across Latin America from lo-fi creator content to large-scale high-production campaigns that break through the feed

• Collaborate closely with internal creators Social Studios and local market teams to translate ideas into scalable market-relevant content outputs across LATAM

Partner Across Teams and Markets

• Workhand-in-handwith the Global Social Creative team Brand Social Strategy Influencer and Media partners to ensure LATAM social creative is aligned with global brand vision while being locally excellent

• Lead creator and influencer creative across LATAM markets developing breakthrough concepts providing hands-on direction during production and ensuring every collaboration delivers content that earns attention at scale

• Act as the creative connective tissue between global strategy local LATAM market needs and execution

Raise the Creative Bar

• Push for work that is culturally fluent platform-native and unmistakably social-first across each LATAM market staying curious about emerging voices formats and cultural moments in every country

• Identifywhatsworking whats stale and where each markets brand presence should experiment next across Latin America

• Contribute to evolving creative playbooks and best practices across the social org ensuring LATAM learnings feed back into global creative strategy

What Success Looks Like

• Social content across LATAM markets that earns engagement becauseitsworth engaging with

• Clear creative POV forSharkNinjabrands on social in each key LATAM market with content that feels native to each audience

• Breakthrough work across creators influencers and productions of every scale that people share reference and talk about not just scroll past across Mexico BrazilArgentina and beyond

• Strong partnership with the Global Social Creative team local studios and creators that results in consistent high-quality output across LATAM markets

Who You Are

• 68 years of experience in social-first creative content creator-led or production environments witha track recordof breakthrough work across influencers creators and large-scale campaigns ideally spanning multiple LATAM markets

• A true hybrid: equally at home concepting a creator brief directing an influencer shoot and overseeing a full-scale production across diverse LATAM markets and audiences

• Deep cultural knowledge of Mexico Brazil and Argentina or an insatiable curiosity to build it. You understand what works in different markets and why from Mexico City to São Paulo to Buenos Aires andyourealways digging deeper

• Comfortable directing others across time zones and cultures but never afraid to make things yourself

• Opinionatedcuriouscollaborative and allergic to boring content with the cultural sensitivityand intellectual hungerto adapt ideas for local relevance across Latin Americas distinct markets

Why JoinSharkNinja

• Build social creative for Latin America from the inside at a global product-driven company with serious momentum

• Own the creative direction for real brands with real cultural presence across LATAMs biggest markets

• Work inside a global team that values taste speed and execution and gives you the autonomy to shape howSharkNinjashows up across Latin America

• Help define what social-first means at scale across international markets

One Line That Captures It

AtSharkNinja social creativeisntcontent to fill feeds itswork designed to move people across every marketwerein.