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Director, Content Marketing & Strategy
Job Location:
Job Location:
Irvine, CA - USA
Yearly Salary:
USD 140000 - 160000
Yearly Salary:
Posted:
29 September 2026 (2 days ago)
Posted:
Application Deadline:
27 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Description Summary
The Director Content Marketing & Strategy leads Chapman Universitys organic search and content ecosystem ensuring the universitys digital presence is discoverable authoritative and aligned with brand and enrollment priorities. This role sets the strategic direction for SEO and AI visibility performance and editorial content across . The Director partners closely with web brand strategic & editorial comms enrollment marketing and agency stakeholders to ensure content strategy is embedded into broader marketing communications and engagement initiatives including publications. This position is in person in Orange CA and the candidate will be expected to be in the office 5 days a week.
Responsibilities
Content Strategy & Leadership Develop and maintain a university-wide content strategy that balances brand storytelling with SEO performance ensuring content serves search and AI visibility. Lead the editorial vision and information architecture of Chapmans centralized storytelling platform connecting audiences with the people experiences and outcomes that make the university distinctive. Own the ongoing content management of the storytelling platform including story sourcing publishing cadence tagging/taxonomy for discoverability and platform performance against reach and engagement goals. Oversee a content calendar and workflow that balances always-on organic content needs with news updates and other campaign-driven content. Establish editorial standards style guidelines and a content governance model spanning web copy blog/news content program pages landing pages and Chapmans storytelling hub. Write and edit compelling articles and feature stories that strengthen Chapman Universitys brand and support strategic storytelling initiatives. Ensure all content reflects brand voice accessibility standards and institutional accuracy. SEO Strategy & Organic Growth Own SEO strategy including technical SEO on-page optimization keyword architecture and organic search performance across properties. Conduct ongoing technical audits (crawlability site speed structured data mobile performance etc.) in partnership with web IS&T and vendors. Conduct content gap analysis and competitive research to identify underserved topics ranking opportunities and areas where competitor institutions are outperforming Chapman in search and AI visibility. Build and maintain keyword and topic-cluster strategies aligned to institutional priorities and enrollment funnels structuring content to establish topical authority across priority program and subject areas. Monitor rankings organic traffic and conversion performance; report on KPIs and translate findings into actionable roadmaps. Stay ahead of search algorithm changes (including AI-driven search/ LLM discovery shifts) and adjust strategy and university education around these shifts proactively. Cross-Functional Collaboration & Governance Serve as SMCs subject-matter authority on SEO and content ensuring organic strategy is represented in enrollment marketing initiatives rather than treated as an afterthought. Partner with the web brand and digital strategy teams to ensure site architecture campaign landing pages and paid/organic efforts are integrated rather than siloed. Advise academic units on content and SEO best practices for admissions and program pages. Represent SEO /content considerations in brand governance conversations protecting consistency and search equity during redesigns rebrands or campaign launches. Team Leadership & People Management Manage coach and develop setting clear goals workflows and growth opportunities. Establish processes for content production SEO execution and quality assurance. Model SMCs standards for cross-functional collaboration mentoring the marketing coordinator on stakeholder management and prioritization.
Required Qualifications
Bachelors degree in a related field (marketing communications design or equivalent experience). 57 years of progressive experience in SEO and/or content strategy ideally with 2 years in a people-management role. Demonstrated experience managing enterprise-scale websites and organic search programs (higher ed complex multi-brand or similarly matrixed organizations preferred). Strong command of SEO tools (e.g. Google Search Console SEMrush/Ahrefs Moz Screaming Frog GA4) and CMS platforms. Excellent editorial judgment and writing/editing ability with experience setting style and governance standards. Strong interpersonal skills to work with a diverse group of individuals at all university levels. Demonstrated project management experience managing timelines stakeholders and competing priorities. Strong ability to document technical processes and development notes for others to easily get up to speed. Proven ability to influence cross-functional and agency partners without direct authority. Excellent communication skills; comfortable working with both technical (dev/IT) and non-technical (department) stakeholders.
The Director Content Marketing & Strategy leads Chapman Universitys organic search and content ecosystem ensuring the universitys digital presence is discoverable authoritative and aligned with brand and enrollment priorities. This role sets the strategic direction for SEO and AI visibility performance and editorial content across . The Director partners closely with web brand strategic & editorial comms enrollment marketing and agency stakeholders to ensure content strategy is embedded into broader marketing communications and engagement initiatives including publications. This position is in person in Orange CA and the candidate will be expected to be in the office 5 days a week.
Responsibilities
Content Strategy & Leadership Develop and maintain a university-wide content strategy that balances brand storytelling with SEO performance ensuring content serves search and AI visibility. Lead the editorial vision and information architecture of Chapmans centralized storytelling platform connecting audiences with the people experiences and outcomes that make the university distinctive. Own the ongoing content management of the storytelling platform including story sourcing publishing cadence tagging/taxonomy for discoverability and platform performance against reach and engagement goals. Oversee a content calendar and workflow that balances always-on organic content needs with news updates and other campaign-driven content. Establish editorial standards style guidelines and a content governance model spanning web copy blog/news content program pages landing pages and Chapmans storytelling hub. Write and edit compelling articles and feature stories that strengthen Chapman Universitys brand and support strategic storytelling initiatives. Ensure all content reflects brand voice accessibility standards and institutional accuracy. SEO Strategy & Organic Growth Own SEO strategy including technical SEO on-page optimization keyword architecture and organic search performance across properties. Conduct ongoing technical audits (crawlability site speed structured data mobile performance etc.) in partnership with web IS&T and vendors. Conduct content gap analysis and competitive research to identify underserved topics ranking opportunities and areas where competitor institutions are outperforming Chapman in search and AI visibility. Build and maintain keyword and topic-cluster strategies aligned to institutional priorities and enrollment funnels structuring content to establish topical authority across priority program and subject areas. Monitor rankings organic traffic and conversion performance; report on KPIs and translate findings into actionable roadmaps. Stay ahead of search algorithm changes (including AI-driven search/ LLM discovery shifts) and adjust strategy and university education around these shifts proactively. Cross-Functional Collaboration & Governance Serve as SMCs subject-matter authority on SEO and content ensuring organic strategy is represented in enrollment marketing initiatives rather than treated as an afterthought. Partner with the web brand and digital strategy teams to ensure site architecture campaign landing pages and paid/organic efforts are integrated rather than siloed. Advise academic units on content and SEO best practices for admissions and program pages. Represent SEO /content considerations in brand governance conversations protecting consistency and search equity during redesigns rebrands or campaign launches. Team Leadership & People Management Manage coach and develop setting clear goals workflows and growth opportunities. Establish processes for content production SEO execution and quality assurance. Model SMCs standards for cross-functional collaboration mentoring the marketing coordinator on stakeholder management and prioritization.
Required Qualifications
Bachelors degree in a related field (marketing communications design or equivalent experience). 57 years of progressive experience in SEO and/or content strategy ideally with 2 years in a people-management role. Demonstrated experience managing enterprise-scale websites and organic search programs (higher ed complex multi-brand or similarly matrixed organizations preferred). Strong command of SEO tools (e.g. Google Search Console SEMrush/Ahrefs Moz Screaming Frog GA4) and CMS platforms. Excellent editorial judgment and writing/editing ability with experience setting style and governance standards. Strong interpersonal skills to work with a diverse group of individuals at all university levels. Demonstrated project management experience managing timelines stakeholders and competing priorities. Strong ability to document technical processes and development notes for others to easily get up to speed. Proven ability to influence cross-functional and agency partners without direct authority. Excellent communication skills; comfortable working with both technical (dev/IT) and non-technical (department) stakeholders.
Required Experience:
Director
