Director Content Marketing

Why choose us

Are you ready to take the next step in your career Join us for an exciting opportunity at Albertsons Companies where innovation and customer service go hand-in-hand!

At Albertsons Companies we are looking for someone whos not just seeking a job but someone who wants to make an this role youll have the opportunity to lead innovate and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced dynamic environment thats constantly evolving.

Position Summary

The Director of Content Strategy is responsible for developing and leading an enterprisewide content strategy that elevates the Albertsons Companies brand strengthens customer engagement and supports content creation for both 360 integrated campaigns and alwayson personalization. This role will define the content architecture and connectivity storytelling across platforms and channels and operational processes that enable scalable on brand and highperforming content across all banners channels and customer touchpoints.

The Director will partner closely with internal teams agencies and technology providers to build a modern AIenabled content ecosystem that accelerates production enhances creative quality and ensures cohesive storytelling across paid owned and earned media.

The position will be based in our Pleasanton California office location. We currently require employees to work onsite Monday through Thursday to support collaboration and engagement. Regular and reliable attendance is an essential function of this role.

Main responsibilities:

Content Strategy & Architecture

• Develop and maintain the enterprise content strategy aligned to brand business and customer experience goals.
• Define the content architecture including modular content systems metadata frameworks taxonomies and governance models to support personalization and omnichannel activation.
• Establish storytelling frameworks that ensure consistent brand voice narrative cohesion and creative excellence across all channels and platforms.
• Create content playbooks guidelines and templates to drive consistency and efficiency across internal teams and agency partners.
• Lead content strategy for National 360 campaigns ensuring alignment across platforms channels inclusive of paid media owned digital channels instore social and CRM.
• Partner with Channel partners business functions and The Collective to translate campaign objectives into cohesive content plans.
• Ensure storytelling is integrated sequenced and optimized across the full customer journey.
• Oversee content planning briefing and orchestration to ensure timely and effective delivery.

AIEnabled Content Systems & Innovation

• Identify and implement AI and automation technologies that enhance content creation versioning optimization and personalization.
• Advocate for prioritization with key stakeholder partners: Product Engineering and Digital teams to develop and integrate AI tools safely responsibly and in alignment with enterprise standards.
• Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal Shopper Experience and Division teams.
• Drive innovation in dynamic content predictive content models and generative AI applications to support personalization at scale.
• Develop and maintain a scalable content ecosystem that supports alwayson personalization across email app site retail media and paid media.
• Partner with CRM Loyalty and Digital teams to ensure content is modular metadatadriven and optimized for personalization engines.

Creative Leadership

• Manage small team of Sr Designers to create and/or refresh brands and/or sub-brand identifies in company portfolio.
• Direct Sr Designers to develop 360 digital marketing tactics across customer journey including: Paid CRM app/web and in-store.
• Partner closely with The Collective (Albertsons Media Network) to ensure brand guidelines are adhered across all vendor funded initiatives inclusive of digital media owned channels in-store and social influencer content.
• Define roles responsibilities and workflows across internal and external teams to ensure clarity and efficiency.
• Oversee agency performance ensuring output meets brand standards operational requirements and campaign objectives.
• Manage budgets scopes and timelines associated with content development and production.
• Serve as the lead for creative content and production agency partners.

Operational Excellence & Process Management

• Implement measurement frameworks to evaluate content performance operational efficiency and creative effectiveness partnering with data science data analytics and CAMI (Customer Analytics Market Intelligence) teams.
• Partner closely with Brand Marketing Ops team Product and Marketing Operations to streamline processes and remove friction across teams.
• Ensure compliance with legal regulatory and brand standards across all content.

We are looking for candidates who possess the following:

• Bachelors degree in marketing Communications Digital Media or related field.
• 10 years of experience in content strategy integrated marketing digital creative leadership or related roles.
• Experience leading content strategy for largescale omnichannel brands.
• Demonstrated success building or managing AIenabled content systems or personalization programs.
• Strong understanding of 360 campaign development omnichannel storytelling and retail or CPG marketing environments.
• Proven experience managing creative and production agencies.
• Strong leadership communication and stakeholdermanagement skills.
• Ability to balance creative excellence with operational rigor and datadriven decisionmaking.
• Familiarity with content operations platforms DAM/CMS systems and marketing automation tools.

Preferred

• Experience in grocery retail or multibanner brand environments.
• Knowledge of retail media networks and shopper marketing.
• Experience with metadatadriven content systems and modular content design.
• Background in creative operations or marketing operations.

Success Measures

• A unified content strategy that strengthens brand storytelling and customer engagement.
• A scalable content architecture that supports personalization and omnichannel activation.
• Improved efficiency quality and speed of content production across teams and partners.
• Stronger integration and cohesion across 360 campaigns.
• Effective use of AI and automation to accelerate content creation and optimization.
• Highperforming agency partnerships and streamlined workflows.

We also provide a variety of benefits including:

• Competitive wages paid weekly

• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical Dental 401k and more!)
• Time off (vacation holidays sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve

Our Values Click below to view video: ACI Values

A copy of the full job description can be made available to you.

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