Director, Consumer Marketing Trucks

The Director Consumer Marketing for North America Truck is a critical leadership role within the Ford Blue General Management team. This position is directly responsible for driving all aspects of consumer marketing brand positioning and market performance for Ford Blues highly successful truck franchise which includes the legendary F-150 Ranger and Maverick product lines.

In this role you will drive the creation and execution of high-impact marketing strategies and go-to-market tactics. You will serve as the brand champion for our truck lineuputilizing deep customer insights and market segmentation to connect with customers support our valued field / dealer network and deliver breakthrough results in a highly competitive marketplace.

You Will...

Market Execution & Financial Performance

• Deliver retail sales market share revenue and EBIT objectives for the F-150 Ranger and Maverick vehicle lines maintaining ownership overall marketplace execution.
• Drive nameplate revenue growth strategy optimizing Average Transaction Price (ATP) series and packaging strategies and option mix rates.
• Partner with Finance to create robust pricing strategies and lead the development of the market equation for Ford Blue trucks.

Marketing Launch & Brand Communications

• Develop and execute world-class Go-To-Market (GTM) launch plans in close collaboration with the Marketing Communications and Public Relations teams as well as agency partners.
• Translate rich consumer and brand insights into high-impact Tier I II and III communications across TV digital social media CRM and strategic partnerships.
• Systematically track and provide nameplate and competitive insights to key enterprise stakeholders to optimize messaging and media strategies.
• Lead brand-based elements of all-new and mid-cycle action (MCA) product reveal planning including market research plans core messaging launch tenets and reveal event execution.

Cross-Functional Leadership & Collaboration

• Serve as the hub of GTM strategy and execution connecting external partners (consumers dealers and creative agencies) with internal teams (Finance Contest & Incentives Sales & Operations Planning and Product Line Performance) to deliver unified brand success.
• Interface closely with counterparts in Product Marketing to ensure seamless integration of cycle plans volume requirements and offering strategies from major development milestones to the showroom floor.
• Advocate as the Voice of the Customer evaluating the revenue and brand implications of potential material cost-reduction ideas.
• Partner with Field Operations Regional Sales Teams and Retail Education & Training to provide brand support for our dealer network and field teams.
• Support the Ford Pro / Fleet Marketing team including the Super Duty Consumer Marketing Team with various marketing sales and promotional plans.

Leadership & Team Development

• Build mentor and develop a high-performing consumer marketing organization focused on cultivating deep customer expertise analytical rigor and cross-functional agility.
• Influence and align highly matrixed multi-disciplinary teams (Product Development Sales Communications Purchasing and Finance) without direct line authority to achieve collective goals.
• Foster an empowered data-driven culture that relies on analytical insights to execute the broader Ford Blue retail strategy.

This role will be based in Dearborn MI.

Youll Have...

• Bachelors degree in Business Administration Economics Finance Engineering or a closely related field.
• 12 years of progressive professional experience in the automotive industry with a strong background in marketing sales communications product line management finance or program management (or 10 years of experience with a Masters degree/MBA).
• 5 years in leadership roles with direct accountability for enterprise-level strategic outcomes and leading/developing high-performing teams.
• Proven track record of successfully leading and influencing multi-disciplinary teams in a matrixed environment.

You May Also Have...

• MBA or Masters degree in a technical or business field.
• Extensive experience in consumer marketing product marketing brand management and / or field sales.
• Exceptional business and financial acumen with a proven ability to leverage consumer data and analytics to build compelling strategic business cases.
• Highly developed strategic mindset with a demonstrated ability to translate long-term brand concepts into practical near-term marketplace tactics.
• Outstanding communication and presentation skills with a track record of simplifying complex concepts and delivering persuasive briefings to senior executives and external partners.

What youll receive in return...

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.

Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid