Director, Commerce

Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.

The Director Commerce is responsible for leading the commerce media strategy across Amazon and the broader retail media ecosystem for a leading Lawn & Garden portfolio. This role serves as the organizations primary subject matter expert for Amazon Ads including Sponsored Ads Amazon DSP Amazon Marketing Cloud (AMC) audience strategy retail media measurement and clean room analytics.

The Director partners closely with brand sales ecommerce analytics agency and retailer teams to develop integrated commerce strategies that drive awareness consideration household acquisition and sales growth across key brands and categories. While Amazon expertise is the primary focus this role also provides strategic leadership and governance across Walmart Connect Target Roundel Kroger Precision Marketing Instacart and other retail media networks to ensure best practices measurement consistency and cross-retailer learning are implemented across the portfolio.

This individual translates retail shopper and media signals into actionable growth opportunities and serves as a trusted advisor to senior stakeholders on commerce investment audience strategy measurement innovation and business growth.

Amazon Strategy & Commerce Leadership

• Serve as the companys primary expert for Amazon Search Amazon DSP Amazon Marketing Cloud (AMC) audience strategy retail analytics and clean room measurement.
• Develop portfolio-level commerce media strategies that align with business objectives category priorities and retailer growth goals.
• Lead strategic planning across Sponsored Products Sponsored Brands Sponsored Display Amazon DSP and emerging Amazon advertising solutions.
• Partner with ecommerce and sales teams to connect media investment with assortment content inventory and retail readiness initiatives.
• Identify opportunities to drive incremental household penetration new-to-brand acquisition category expansion and customer lifetime value.

Retail Media Network Leadership

• Serve as strategic lead across Walmart Connect Roundel Kroger Precision Marketing Instacart and other retail media platforms.
• Establish retailer-specific and cross-retailer media frameworks measurement standards and activation best practices.
• Provide strategic support and guidance to agency buying teams responsible for retail media activation.
• Drive consistency in audience strategy reporting testing methodologies and optimization approaches across retail media investments.
• Identify opportunities to scale successful Amazon learnings across other retail media channels.

Cross Functional Partner With Data & Analytics

• Partner with Analytics & DPS AMC and clean room measurement strategies including audience discovery path-to-purchase analysis incrementality frequency management and media effectiveness studies.
• Measurement frameworks that connect media investments to business outcomes including sales growth market share household penetration new-to-brand acquisition and category growth.
• Establish test-and-learn roadmaps across targeting creative bidding audience development and retail media innovation.
• Partner with analytics teams to develop advanced reporting forecasting and performance storytelling.

Cross-Functional Leadership

• Collaborate with Brand Marketing Ecommerce Retail Sales Category Management Consumer Insights Analytics and external agency partners to align commerce media strategies with broader business objectives.
• Act as the primary commerce media thought leader within the organization.
• Present strategic recommendations and business updates to senior stakeholders and executive leadership.
• Champion new technologies tools and industry innovations that drive competitive advantage.

• 6 years of experience in commerce media retail media performance marketing ecommerce or digital media.
• Deep expertise in Amazon Ads including Sponsored Products Sponsored Brands Sponsored Display Amazon DSP and Amazon Marketing Cloud (AMC).
• Strong understanding of retail media ecosystems including Walmart Connect Target Roundel Kroger Precision Marketing Instacart and emerging RMNs.
• Experience developing audience strategies and measurement frameworks using retailer first-party data and clean room environments.
• Demonstrated ability to connect media performance to business KPIs including sales market share household penetration acquisition and profitability.
• Proven experience leading agency partners and cross-functional stakeholder groups.
• Strong analytical strategic thinking communication and presentation skills.
• Experience managing large media investments and influencing senior business stakeholders.
• Advanced proficiency in Excel PowerPoint commerce analytics and performance measurement tools.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.