Director, Business Development
Paramus, NJ - USA
Job Summary
BRIDGE is a people-based marketing platform built around a verified database of 250 million actual individuals real humans matched by physical address email and digital behavior never cookies. Founded in 2010 and headquartered in New York. BRIDGE serves Fortune 500 brands and their agencies with audience solutions full-service media activation and identity resolution that works in the post-cookie era.
As competitors buyside platforms push into AI decisioning and data curation BRIDGEs differentiation is the ownership and accuracy of its first-party data asset and the agency relationships that depend on it. This role owns the tech partnerships that power them.
The Director of Business Development at Bridge is responsible for building and owning Bridges independent agency channel- sourcing developing and closing new business with independent and mid-size agency accounts. This role owns the full sales cycle from prospecting through close partnering with solutions data strategy and client success teams to land and expand accounts.
Key Responsibilities:
- Source negotiate and close high-value commercial data and measurement partnerships to unlock revenue opportunities and expand the data ecosystem.
- Structure complex licensing agreements pricing models and ROI forecasts that align with margin requirements and client performance objectives.
- Maintain an active network of agency principals media directors and trading desk leads across your territory
- Represent the brand at industry forums to evangelize differentiated data strategies and cultivate new commercial relationships.
- Direct complex deals from inception to execution identifying potential risks and developing contingency plans to ensure hit milestones.
- Own day-to-day vendor relationships and QBRs negotiating scopes and troubleshooting integrations to maximize deliverable quality.
- Collaborate with Customer Success to ensure smooth onboarding and account handoffs that set up long-term retention
Desired skills education and experience:
- 7 years of experience in ad-tech data or programmatic media sales with a demonstrated track record in the independent agency channel
- Deep expertise in AdTech data products or digital media with specific experience in curation and/or supply-side platforms (SSPs PMPs curated marketplaces)
- Proven track record of building a book of business from scratch not just managing existing accounts with documented examples of new-logo acquisition in the agency channel.
- Excellent storytelling and presentation skills: able to translate technical data products into clear business value for non-technical agency buyers.
- Self-starter who thrives in a lean fast-moving environment with minimal hand-holding and high autonomy.
- Experience selling data assets audience platforms or identity solutions is a strong plus; familiarity with BRIDGEs product category (people-based marketing first-party data) is ideal.
- Hands-on experience with identity solutions data clean rooms or privacy-preserving data collaboration technologies
- Strong cross-functional collaborator with the ability to align stakeholders across Technology Data Sales and Marketing
- Exceptional communication skills able to translate complex technical and market concepts for executive commercial and technical audiences alike
- Active industry presence: conference speaking published POVs or recognized thought leadership in adtech data or programmatic media preferred
- Familiarity with programmatic infrastructure identity graphs audience data platforms and the evolving signal landscape (post-cookie) strongly preferred
- Bachelors degree; MBA or advanced degree a plus
What BRIDGE offers you:
- An opportunity to work with and directly impact our organizations growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.
While other companies merely sell data we sell knowledge. Weve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.
Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook email desktop mobile connected TV -- wherever your buyer is we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.
Since our founding in 2010 Fortune 500 companies leading agencies and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.
Benefits at Bridge
We invest in our team members with a comprehensive benefits package designed to support your health finances and life outside of work.
Health & Wellness Medical dental and vision coverage for you and your dependents with multiple plan options to fit your needs. Telehealth access included.
Financial Protection Life insurance long-term disability flexible spending and health savings account options and supplemental insurance coverage.
Savings & Retirement 401(k) with company match to help you build long-term financial security.
Time Off Flexible PTO sick time from day one paid holidays and paid short-term disability and parental leave options.
Support & Extras Employee Assistance Program (EAP) with free counseling and work-life resources legal services pet insurance and discount plans and access to an employee discount center.
Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.
All qualified applicants will receive consideration for employment without regard to race color creed religion gender age sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by state federal or local law.
The duties listed above may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned nor a promise of any specific pay for any specific employee which is always dependent on actual experience education and other factors.
Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify is covered under the FMLA and the EPPA and complies with EEOC standards.
Required Experience:
Director
About Company
Bridge offers a simple-yet powerful way to reach actual, verified humans. It's time to run marketing campaigns that work.