Director, Brand Commercial Strategy & Go-to-Market

Ifyourereading this on your way from 5am spin class to festival fast-passyoureCELSIUS an everyday hustler with the essential energy to aimhigh andgo the extra mile wherever your goals take you.

Joyful by design sunny by nature and unapologetically bold. If your bestie has you saved in their phone as IconyoureALANI NU confident colorful and bringing main-character energy to every moment.

SoCal in your soul attitude in your stride. If gravitydoesntstop you and impossible sounds more like dare youyoureROCKSTAR a born rebel raising the bar with mind-body energy and zero compromise.

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TogetherwereCelsius Holdings Inc. a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius we pride ourselves on empowering our people. Every employee hasa stakein our success. We create a collaborative culture built on inclusivity innovation and a belief that great ideas can come from anywhere.

Andwereon our way to building something bigger: a category where energyisntjust consumeditslivedwhere performance meets personality brand becomes community and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level Join our team and redefine what it means to be energized.

Director Brand Commercial Strategy & Go-to-Market

Assigned Brand: Celsius or Alani Nu & Rockstar
Reports to: VP Commercial Planning
Location: Boca Raton FL

Type: Full-Time

Role Summary

The Director Brand Commercial Strategy & Go-to-Market serves as the commercial leader for the assigned brand responsible for translating brand strategy into winning go-to-market plans that drive profitable growth across all retail channels and customers. Serving as the critical bridge between Brand Marketing and the Commercial organization this role ensures strategic brand priorities innovation consumer insights and marketing investments are converted into compelling customer strategies field sales plans and flawless marketplace execution.

As a fully integrated member of the Brand Marketing Innovation Brand Activation Consumer Insights and Commercial Leadership teams the Director brings the voice of the customer retailer distributor shopper and field sales organization into the brand planning process while ensuring commercial priorities are embedded throughout the brand lifecycle.

The Director owns end-to-end commercialization for the assigned brandfrom annual commercial planning and innovation go-to-market strategy to customer sell-in activation and post-launch optimization. This includes leading monthly commercialization work-back planning that aligns cross-functional teams around 90180-day customer selling priorities and 3060-day activation and execution milestones ensuring organizational readiness and flawless execution across every stage of commercialization.

Success in this role requires exceptional cross-functional leadership partnering closely with Brand Marketing Innovation Field Sales Key Accounts Pepsi/Distributors Revenue Growth Management Consumer Insights Finance Operations Supply Chain and Demand Planning to align strategic priorities with operational readiness and marketplace execution.

The Director also leads and develops a Brand Commercial Manager building organizational capability while fostering a high-performing collaborative team focused on commercial excellence accountability and continuous improvement.

The ideal candidate is a strategic highly collaborative leader who thrives at the intersection of Brand Commercial and Operations with the ability to translate complex business strategies into actionable go-to-market plans that accelerate brand growth strengthen customer partnerships and deliver exceptional execution in market.

• Bachelors degree in marketing business finance or a related field required; MBA preferred.
• 10 years of progressive CPG experience with beverage experience strongly preferred.
• Experience across commercialization brand marketing category planning channel marketing customer development field sales account management or a related commercial function.
• Demonstrated experience translating brand strategies into executable customer and channel plans.
• Strong understanding of U.S. retail and foodservice channels shopper behavior customer economics and competitive dynamics within the energy or functional beverage category.
• Proven experience leading large cross-functional initiatives and managing complex commercialization timelines.
• Previous people-management experience strongly preferred.
• Demonstrated ability to coach develop and motivate high-performing associates.
• Experience leading innovation go-to-market planning and customer sell-in strategies.
• Strong proficiency with syndicated data platforms such as Circana or Nielsen customer POS data and retail execution reporting.
• Strong financial and analytical capabilities with the ability to connect commercial actions to volume revenue margin and return on investment.
• Exceptional written verbal presentation and commercial storytelling skills.
• Strong executive presence and the ability to influence senior stakeholders without direct authority.
• Highly effective project-management prioritization and organizational skills.
• Strategic thinker with a hands-on execution-oriented mindset.
• Comfortable working in a fast-paced highly collaborative and entrepreneurial environment.
• Willing and able to travel up to 20%.

Key Responsibilities

1. Brand Strategy Translation and Go-to-Market Leadership

• Translate brand strategy consumer insights innovation plans and marketing investments into actionable go-to-market strategies that drive profitable growth.
• Partner with Brand Innovation Insights Activation Field Sales and Key Accounts to ensure plans are customer-relevant channel-specific and executable.
• Define the commercial narrative selling strategy channel priorities assortment recommendations and execution expectations for annual brand priorities.

2. Commercial Planning and Work-Back Calendar Ownership

• Own the monthly commercialization work-back calendar aligning cross-functional teams on decisions deliverables dependencies and milestones.
• Lead the 90180-day selling horizon including customer sell-in innovation presentations assortment recommendations distribution targets and account planning.
• Lead the 3060-day activation horizon ensuring field communication inventory readiness merchandising displays point-of-sale materials and execution standards are in place.

3. Innovation Activation and Channel Strategy

• Lead commercialization and go-to-market planning for innovation launches renovations line extensions campaigns sponsorships and major brand initiatives.
• Develop channel-specific strategies that align brand priorities with shopper behavior customer needs competitive dynamics assortment distribution and activation opportunities.
• Partner with Field Sales Key Accounts and Pepsi/distributor teams to tailor customer plans then use post-launch performance and feedback to optimize future strategies.

4. Field Sales Key Account and Distributor Enablement

• Convert brand strategies into customer-specific growth plans and compelling selling stories grounded in consumer shopper category innovation and financial insights.
• Lead commercialization playbooks sell-in materials execution guides customer presentations training and field communications.
• Equip Sales and distributor teams to execute brand priorities launch timing customer opportunities and retail standards across JBPs roadshows and other commercial forums.

5. Cross-Functional Execution and Operational Readiness

• Serve as the central commercial connector across Brand Innovation Sales Key Accounts Insights RGM Finance Operations Demand Planning and Pepsi/distributors.
• Partner with Operations and Supply Chain to align production timing inventory capacity packaging warehouse deployment customer delivery demand assumptions and launch phasing.
• Lead cross-functional forums to resolve risks confirm readiness and ensure commercial commitments are financially sound operationally feasible and properly resourced.

6. Performance Management and People Leadership

• Establish and monitor commercial KPIs across revenue distribution velocity availability share activation assortment and retail execution.
• Lead business reviews with Brand and Commercial leadership translating performance risks and opportunities into timely course corrections.
• Lead coach and develop the Brand Commercial Manager while building a high-performance culture grounded in accountability collaboration agility and execution excellence.

• Comprehensive medical dental and vision benefits

• Long- and short-term disability

• Life insurance

• 10 vacation days per year (subject to accrual policy)

• 11 company-paid holidays

• 401(k) with company match

• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge skills and qualifications. This position may be eligible for other compensation including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race ethnicity religion gender identity sexual orientation disability status or any other characteristic protected by applicable laws. If you require accommodations during the application process please reach out to

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.

Required Experience:

Director