Director, Audiences

As the traditional marketing funnel collapses and fragmentation increases clients rely on Publicis Collective to connect media data technology and teams by what matters most business outcomes. Were a full-service media agency where nearly half our experts focus on data research analytics technology or strategy. At Publicis Collective 100% of our 2200 global practitioners can access advanced insights and scale media with precision through our proprietary OS powering marketing that drives measurable business performance and transformation.

The Director Audiences Outcomes will work closely with internal teams across strategy investment analytics and ad tech to integrate audience data into media strategies for our client. This role is pivotal in translating client goals into actionable audiences via data solutions ensuring the effective use of data and technology to drive media and audience strategies.

The Director will use audience data tools such as Epsilon Clean Room CDPs and other Publicis and 3P data platforms to inform media planning and execution across multiple channels including digital video social mobile and offline media. This position is responsible for building strong intra-agency relationships across teams with clients and data/technology vendors staying informed of industry trends that impact data-driven media strategies. The Director will manage the creation audience strategies to drive Client outcomes.

Integration of Audience Data:

Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.

Participate in data strategy presentation and integration in media plan focused on audience details

Build and present to internal teams data and technology use case recommendations and performance reports

Define relevant audiences to be leveraged share data with partners and track and compile performance reports regarding audience groups

Collaboration Across Teams:

Work in conjunction with Strategy Investment Analytics and Ad Tech teams to translate client goals into actionable data-driven media strategies.

Leadership and Guidance: Lead junior Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning; review deliverables to ensure accuracy and clarity.

Developing Strategies and Insights:

Create strategies and insights that align with clients business objectives and desired outcomes.

Technical and Analytical Expertise:

Apply a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.

Analyze performance data from media platforms and sales lift studies to create client-facing reporting and optimization recommendations based on audiences

Craft measurement plans and design sales lift studies in partnership with Analytics team in order to learn key answers related to audiences

Driving Client Outcomes:

In partnership with VP support efforts to use data and technology effectively to achieve client goals and enhance business results.

Subject Matter Expertise:

Staying informed of current Adtech/Martech Ecosystems trends

Solid understanding of current privacy rules and regulations

Solid understanding of research and test design

Solid understanding of 1P and 3P industry sources

Data Management:

Define and track audience groups coordinate data sharing with partners and compile performance reports.

Build And Maintain Relationships:

With internal agency counterparts data & technology vendors and and clients

8 years of experience in digital media including consulting (strategy/operations) advanced analytics marketing technology or digital strategy/buying.

Solid knowledge of digital platforms and tools: DSPs DMPs third-party audience data cross-screen OLV and data analytics.

Experience using audience data for strategic investment and communication decisions.

Experience using 3p data and 1p data to impact media and business goals

Experience managing teams

Strong attention to detail prioritization skills and a proven ability to operate in high-pressure environments.

Excellent written and verbal communication skills.

Experience with 3P syndicated industry research tools (eMarketer comScore Statista Mintel GWI MRI crosstab reporting etc.)

Proficiency in Microsoft Office Suite especially Excel and PowerPoint.

Ability to create compelling and clear presentations.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

#LI-JL2