Director, Audience Strategy

Infinite Roar Publicis Medias fastest-growing agency is the new force in the media landscape. We are built for those clients looking to drive transformation and weve created an approach especially tailored to the unique needs of disruptive fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Director Audience Strategy will be responsible for building the data strategy to enable our clients growth goals. The Audience Strategy team are the in-house audience experts: that means we advise on growth strategy identity resolution audience segmentation clean room strategy CDPs and best practices of data activation across addressable channels. The Director curates the data discussion for our clients by working across strategy activation and measurement teams to form and facilitate audience recommendations to accelerate outcomes.

The ideal candidate will be a highly motivated entrepreneurial detail-oriented and curious person. Theyre not intimidated by technologyinstead they want to know the latest and greatest. They have a skeptical eye but can also recognize that a bias for action and incremental improvement is better than waiting for the perfect answer. They are excited at the prospect of building innovative data and technology solutions. And at the same time they recognize that moving from concept to pilot means taking a complex solution and translating it into something their clients can connect with and understand.

• Growth Strategy

  • Evaluate the clients business and develop an approach that will drive their growth reflecting realistic market opportunities for the brand
  • Translate the strategy into people-based audiences leveraging the right data sources and level of granularity to create an addressable audience portfolio to achieve the brands objectives
  • Present the data strategy to the client and partner with Strategy Investment and DTAI teams to align on building and executing an audience-first media plan
  • Leverage the right technologies to build and distribute the audiences if there are gaps or additional needs take initiative to find the right solution
  • Analyze audience-level performance reporting propose expansion and refinements as necessary and report findings to the client
  • Document audience definitions activation processes and co-author tests to drive continuous evolution

  Data & Technology

  • Advocate for deterministic identity solutions and advanced data use cases including partnership with investment teams to support campaign activation
  • Perform audience analysis to extract actionable insights and inform strategic activation recommendations
  • Develop an innovation roadmap for your clients and develop a pov on what data sources platforms and integrations will provide the most incremental value
  • Communicate platform opportunities and technical constraints clearly to both technical and non-technical stakeholders; know when to pull in technical experts to speak effectively to different client stakeholders
  • Provide consultative guidance on clean room readiness first-party data strategy identity architecture and data collaboration best practices

  Leadership & Innovation

  • Build partnerships across DTAI by actively collaborating with Media Analytics Platforms TAAG and Data Science to integrate identity and audiences into the solutions were building for our clients
  • Become a trusted collaborator and steward seamless integration of audience strategy workflows across cross-functional teams at Infinite Roar
  • You will think beyond an initial ask and identify opportunities to advance audience work for our clients. There will be some problems that will require extensive research in understanding what can be done. From that point you will use your expertise to understand what should be done
  • Mentor junior members of the team and partner with the VP Audience Strategy & Architecture to bring learning & development opportunities to the team

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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