Director Analytics WOTC

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Hasbros Direct-to-Consumer (DTC) platform connects fans worldwide through seamless intelligent and data-driven digital commerce experiences. As Director of Analytics you will lead the vision strategy and execution that transform data into insights powering business growth fan engagement and operational excellence. You will build the unified analytics foundation that enables Hasbros DTC-as-a-Service (DTCaaS) model delivering shared infrastructure standardized measurement and actionable intelligence across Pulse D&D Beyond and future brand storefronts.

This role blends strategic leadership with technical depth to ensure our data capabilities scale with the business and elevate fan experience product performance and operational efficiency. You will champion enterprise-wide data literacy foster a culture of data-informed decision-making and establish clear ROI frameworks to measure and communicate the impact of analytics investments.

This role is a hybrid role based in Renton WA with three days a week expected in office.

What Youll Do

Build the Analytics Foundation for DTCaaS

• Define the unified data architecture across our eCommerce platform and integrated systems.
• Establish cross-brand KPIs and measurement standards spanning sales forecasting fulfillment customer behavior and financial performance.
• Own the semantic layer shared dashboards and reporting assets used across all DTC brands.
• Lead instrumentation strategy to ensure consistent high-quality events and insights across journeys (acquisition checkout campaigns fulfilment service).
• Implement data governance privacy-by-design and compliance frameworks in partnership with Legal Security and IT to ensure regulatory readiness and trusted insights.

Deliver Scalable Reusable Insights Products

• Build automated reporting and insight tools for leadership reviews business insights and operational actions.
• Develop dashboards and analytic products for sales marketing supply chain finance and operations.
• Introduce predictive modeling for sell-thru inventory health fulfillment operations and customer lifetime value.
• Create self-service analytics capabilities that empower teams while maintaining governance and data quality.
• Define and operationalize analytics success metrics such as insight adoption forecast accuracy and cycle-time reduction to demonstrate business impact.

Drive Operational Intelligence and Cost Transparency

• Develop models for commerce economics: shipping payments storage returns promotions and platform cost allocation.
• Partner with Finance Supply Chain and Operations to enable data-driven planning and efficiency improvements.
• Improve business insights merchandising insights and logistics planning across regions.
• Integrate analytics outcomes into annual and long-range planning processes securing executive sponsorship and linking initiatives directly to business goals.

Lead and Grow a High-Performing Analytics Organization

• Lead business intelligence engineering and analytics talent across multiple domains.
• Mentor and develop team members while promoting excellence collaboration and innovation.
• Own the analytics intake prioritization roadmaps and delivery and ensure visibility and alignment and across functions.
• Partner closely with Product Engineering Marketing Finance Supply Chain and CX to embed analytics into roadmap planning and decision-making.
• Influence leadership through clear storytelling strategic framing and data-driven recommendations.

Shape the Future of Hasbros Data & Analytics Capabilities

• Evaluate and integrate emerging technologies (AI/ML predictive fulfillment experimentation platforms observability automation).
• Define long-term principles and architectures that scale across brands markets and product lines.
• Champion DataOps testing lineage and reliability standards to ensure trust in insights.
• Drive platform performance cost governance and continuous improvement across datawarehouses BI tools and event pipelines.
• Manage key vendor and technology partnerships to optimize platform performance cost efficiency and innovation across the data ecosystem.

Minimum Qualifications

• 10 years of experience in data analytics BI analytics engineering or data engineering.
• 5 years leading multi-disciplinary analytics or data teams.
• Proven ability to architect and scale data models dashboards forecasting tools and analytics foundations for commerce or consumer-facing platforms.
• Strong understanding of how analytics informs commerce marketing finance supply chain customer experience and operations.
• Experience partnering with engineering and product teams to influence data models instrumentation and system design.
• Exceptional communication skills able to simplify complexity and influence executives and cross-functional leaders.
• Familiar with modern data platforms and analytics engineering concepts (Snowflake dbt Databricks Tableau/Power BI) with the ability to guide technical teams and set standards without being hands-on.
• Demonstrated success delivering measurable business impact through analytics

Preferred Qualifications

• Proven ability to influence senior stakeholders and drive alignment across functions to advance enterprise-wide analytics initiatives.
• Able to apply global privacy requirements (GDPR CCPA COPPA) when shaping data models instrumentation plans and reporting systems.
• Experienced designing insights and forecasting frameworks that scale across multiple brands and regions accounting for differences in currency tax/VAT catalog structure and fulfillment workflows.
• Background applying predictive analytics or experimentation frameworks to strengthen demand planning customer insight and conversion optimization.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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