Director, AI Product & MarTech Enablement
Job Location:
Newark, DE - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Classification:
Project Mgmt Transformation & Strategy - Project Mgmt Transformation & StrategyThe Opportunity
Marketing is being reinvented around intelligent platforms trusted data and AI. Our MarTech AI & Data Strategy team owns the capabilities that make that possible and the AI Product & MarTech Enablement pillar is where new AI capability meets everyday marketing execution.
The Director AI Product & MarTechEnablementleads this pillar. You will own two connected mandates: bringing AI into marketing the use cases decisioning and orchestration that make campaigns smarter and faster and driving MarTech enablement so the organization gets maximum value from every platform it runs. Youll turn emerging AI from experiment into production-grade product and youll make the MarTech stack easier to adopt better supported and demonstrably more valuable.Youll operate in a highly matrixed environment as the alignment hub across the Enterprise Data Office Analytics Technology Privacy and Legal.
What Youll Do:
SET THE AI PRODUCT VISION AND ROADMAP
Define and articulate a clear vision and roadmap for AI in marketing the use cases decisioning and orchestration capabilities that turn marketing into an intelligent always-on engine.
Champion the adoption and integration of AIacross the marketing organization to create measurable business value.
Prioritize the AI use-case pipeline with senior leadership securing resources setting priorities and measuring performance against clear objectives.
Serve as the subject-matter expert on applied AI for marketing GenAI agentic workflows decisioning and orchestration and guide the exploration of novel approaches to complex challenges.
DELIVER AI PRODUCTS FROM CONCEPT TO PRODUCTION
Lead the design build and deployment of AI products and tools from proof-of-concept through production meeting quality scope and timeline expectations.
Oversee prompt engineering AI tooling and experience-intelligence capabilitiesthat put AI directly into marketers hands
Operationalize AI decisioning and orchestration across the MarTech stack partnering with data and platform teams so models and agents are production-ready and integrated.
Embed responsible AI practices transparency fairness and compliance with data-protection and enterprise standards (e.g. GDPR CCPA).
DRIVE MARTECH ENABLEMENT ADOPTION AND VALUE REALIZATION
Own operational support of the MarTech tools and platforms keeping the stack running smoothly and marketers unblocked.
Establish and share best practices playbooks and standardsthat raise the bar on how the organization uses its MarTech investments.
Drive innovation with MarTech tools continuously surfacing new ways to generate value for the business.
Lead the adoption and value-realization agenda measurably increasing platform adoption and ensuring every MarTech investment delivers a clear return.
SUPPORTDISCIPLINED AGILE DELIVERY
Partner closely with Release Train Engineers (RTEs) and Scrum Mastersto ensure Program Increment (PI) planning is executed on cadence and commitments are met.
Translate roadmap priorities into well-formed epics features and backlogs keeping delivery aligned to business value and dependencies managed across teams.
Instill agile ways of working transparency iteration and continuous improvement across the AI and enablement teams.
BUILD AND LEAD THE TEAM
Mentor anddevelop a high-performing teamspanning AI product prompt engineering AI business analysis and MarTech enablement.
Set clear goals coach for growth and cultivate a collaborative innovative data-driven culturethat values continuous learning.
Manage a blend of employees and contract specialistsand oversee vendor and partner relationships optimizing tool and API integrations and holding partners to quality timeline and value standards.
ENGAGE STAKEHOLDERS AND COMMUNICATE IMPACT
Translate complex AI and technical concepts into clear business languagefor senior leadership and cross-functional partners.
Provide regular status updates adoption metrics and ROI analysesthat make the value of AI and MarTech investments visible.
Operate as a trusted partneracross Marketing Analytics Technology and the broader enterprise aligning work to shared priorities.
Align to enterprise standardsby partnering with the Enterprise Data & AI Office to keep responsible AI/ethical practices consistent with enterprise policies and frameworks.
What You Bring
REQUIRED QUALIFICATIONS
10 years of progressive experience in MarTech / marketing technology product management AI-ML enablement or digital marketing platforms including team leadership.
Proven track record putting AI or automation into production in a business setting from use-case identification through deployment and adoption.
Deep hands-on knowledge of the modern MarTech stack (e.g. Adobe Experience Platform Marketo SFMC CDP) and how to drive operational support adoption and value realization.
Practical fluency with applied AI for marketing GenAI prompt engineering agentic/automation frameworks and AI-driven decisioning and orchestration.
Experience operating in an agile /SAFeenvironment partnering with RTEs and Scrum Masters and actively participating in PI planning and execution.
Strong stakeholder management executive communication and storytelling skills able to translate technical concepts into business value and ROI.
Demonstrated ability to lead mentor and inspire technical and product teams within a matrixed organization.
PREFERRED QUALIFICATIONS
Experience in financial services insurance or another regulated data-sensitive industry.
Familiarity with responsible AI practices and data-protection regulations (e.g. GDPR CCPA).
Product management credentials a plus.
Experience managing vendors and optimizing API and tool integrations across a marketing technology ecosystem.
EDUCATION
Bachelors degree in a relevant field computer science data science marketing business engineering or related; an advanced degree is a plus.
The Ideal Candidate
A builder and an operator turns emerging AI capability into working products and reliable platform operations.
A value translator connects tools and models to adoption business outcomes and ROI.
An enabler makes everyone around them better at using MarTech and AI.
A disciplined delivery leader thrives on agile cadence and gets PI commitments shipped.
A responsible innovator pushes the frontier while keeping AI transparent compliant and trustworthy.
A communicator makes the complex clear for any audience.
How Success Is Measured
Adoption and active usage of MarTech platforms and AI tools across marketing.
Value realization measurable business impact and ROI from MarTech and AI investments.
Speed and reliability of AI product delivery from concept to production.
Consistency of PI planning execution and on-cadence delivery.
Health capability and engagement of the team.
Work Arrangement
This is a full-time hybrid role based in Newark NJ. The successful candidate is expected to work onsite at the Newark office three (3) days per week with flexibility to work remotely for the balance of the week.
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $147100.00 to $220700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location candidate experience and skills.
- Market competitive base salaries with a yearly bonus potential at every level.
- Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.
- 401(k) plan with company match (up to 4%).
- Company-funded pension plan.
- Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin ancestry sex sexual orientation gender identity national origin genetics disability marital status age veteran status domestic partner status medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process please email .
If you are experiencing a technical issue with your application or an assessment please email to request assistance.
Required Experience:
Director
