Direct Marketing Manager

THIS ROLE IS AN ON-SITE POSITION LOCATED IN LAS VEGAS NV.

Oversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately cost-effectively and in a timely manner.

• Manage the team responsible for the execution of multi-property and property specific direct marketing campaigns. 
• Effectively plan organize and manage the process for guest segmentation list management group and offer set-up mailer development and print production and delivery of mailings to targeted guests. 
• Organize and manage multiple direct marketing projects to ensure timely completion. 
• Support the execution of kiosk based as well as E-Commerce managed digital marketing programs and campaigns.
• Select and manage competent cost-effective outside agencies and consultants as required to assist in direct marketing initiatives.
• Obtain RFPs on all jobs and ensure all invoices are paid accurately and on time. 
• Develop department team members present and future capabilities in a manner consistent with Boyd Style.
• Support the analysis of campaign effectiveness and recommend ways to improve their productivity.
• Assist properties in their marketing campaigns when needed. 
• Develop good working relationships with other corporate department vital to the successful timely completion of direct marketing campaigns including but not limited to BCS E-Commerce and IT. 

Qualifications :

• Undergraduate degree in related field required. 
• Three (3) or more years of professional experience in database marketing. 
• Casino industry database marketing experience preferred.
• Excellent interpretation skills.
• Ability to collaborate effectively with property staff.
• Strong bias toward assisting the properties to achieve their goals.
• Able to influence and get things done without formal authority.
• Strong organizational and project management skills.
• Able to multi-task multiple concurrent projects.
• Knowledgeable of database marketing programs and direct mail design production and fulfillment. 
• Proficiency in Microsoft Excel and Access Cognos Query and all property CMS functions. 
• Strong quantitative analytical and strategic thinking skills. 
• Ability to coach and teach.
• Leadership skills.
• Deadline oriented.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information :

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Remote Work :

No

Employment Type :

Full-time