Dir , Technical Product Management, Content Creation & Storage

Job Description

The Director Content Creation defines the enterprise direction for modern content creation capabilities that enable compliant scalable and differentiated content development across brands markets and channels. This role sets the strategic agenda for content creation and storage capabilities shaping the vision governance and investment priorities required to strengthen content performance reuse and enterprise agility.

The role is accountable for advancing design system strategy setting standards for compliant content creation and positioning the Adobe creative ecosystem as a core enterprise capability. This leader also defines the strategy for generative AI-enabled content generation establishing the guardrails operating principles and adoption approach needed to unlock value responsibly in a highly regulated parallel the role provides executive sponsorship for the transition from Veeva DAM to Adobe DAM to establish a more scalable and future-ready content foundation.

Required Experience & Qualifications:

• 8years leadership experience defining enterprise strategy and driving transformation in complex global matrixed organizations.

• Demonstrated success leading content creation digital asset management creative ecosystem or content supply chain capabilities at scale with accountability for strategic direction roadmap adoption and measurable business value.

• Strong experience establishing enterprise standards governance and operating principles that enable compliant high-quality and scalable content creation in regulated environments.

• Demonstrated expertise shaping Adobe creative and DAM ecosystem strategy including platform modernization enterprise scaling and long-term capability development.

• Experience defining and advancing generative AI content generation strategies including prioritization of high-value use cases responsible AI guardrails governance models and enterprise adoption approaches.

• Experience sponsoring or leading enterprise platform transitions including migration from legacy DAM or content environments to future-state enterprise solutions.

• Strong track record of influencing senior stakeholders and building high-performing teams that sustain transformation innovation and organizational capability growth.

• This role will report into Executive Director Content Enablement & Execution and will lead up to 10 members of the product team.

Necessary Competencies:

Enterprise strategic thinking with the ability to translate business priorities and emerging opportunities into scalable capability agendas.

Strong executive presence and influence with the ability to align senior stakeholders around strategic investments transformation priorities and enterprise outcomes.

Sound judgment in balancing innovation compliance risk and value realization in highly regulated and matrixed environments.

Strategic innovation leadership including the ability to shape and scale generative AI-enabled content generation approaches with appropriate governance and accountability.

Inclusive people leadership focused on talent development organizational capability and sustained enterprise performance.

Education Minimum Requirement:

Bachelors degree in business marketing communications design technology life sciences or a related field required.

Advanced degree preferred.

Key Accountabilities:

1. Enterprise Strategy and Capability Leadership
Set the enterprise vision and strategic agenda for content creation and storage capabilities aligned to business priorities customer needs and long-term transformation goals.

Provide leadership across content creation and storage product domains ensuring priorities investments and governance are focused on enterprise value and sustainable scale.

Establish decision frameworks and strategic guardrails that strengthen consistency compliance and scalability across enterprise content capabilities.

2. Compliant Content Creation and Design System Strategy

Define the enterprise approach to compliant content creation including standards principles and reusable frameworks that support quality consistency and speed.

Advance design system strategy as an enterprise capability that improves content consistency reuse and speed to value across internal content development.

Shape enterprise standards that align creative flexibility with legal regulatory medical brand and accessibility expectations.

3. Adobe Creative Ecosystem and Platform Strategy

Set the strategic direction for the Adobe creative ecosystem as a foundational enterprise capability supporting content creation reuse and scale.

Guide roadmap and investment priorities that strengthen platform value enterprise adoption and alignment with business and compliance objectives.

Sponsor strategic partnerships across technology and external partners to ensure the ecosystem remains scalable future-ready and fit for enterprise needs.

4. Generative AI Content Generation Strategy

Define the enterprise strategy for generative AI-enabled content generation including where and how AI should create value across content development reuse and scale.

Establish governance risk and quality principles that enable responsible adoption of GenAI capabilities in a regulated environment.

Prioritize strategic use cases and adoption pathways that improve content efficiency consistency and business impact while protecting trust and compliance.

5. Content Asset Strategy and DAM Transformation

Set the enterprise direction for digital asset management capabilities ensuring content assets are governed to maximize findability reuse control and long-term value.

Provide executive leadership for the migration from Veeva DAM to Adobe DAM ensuring the transformation delivers a scalable and future-ready content foundation.

Ensure DAM strategy supports compliant usage traceability access control and alignment with future-state enterprise content goals.

6. Enterprise Influence and Organizational Leadership

Act as a strategic partner to senior leaders across business technology operations legal regulatory medical and external partners to shape enterprise priorities and decisions.

Influence enterprise choices through clear articulation of strategy trade-offs risks and value creation opportunities.

Build an inclusive high-performing organization with the leadership depth and capability required to sustain transformation and innovation.

Success Criteria for the role:

A clear enterprise strategy is established for content creation content storage and GenAI-enabled content generation with strong alignment to business priorities.

Enterprise standards strengthen content quality compliance consistency reuse and speed to value across priority areas.

Adobe ecosystem strategy and DAM transformation deliver sustainable enterprise value adoption and future readiness.

Generative AI content generation capabilities are scaled responsibly with clear governance strong stakeholder confidence and measurable business impact.

Required Skills:

Preferred Skills:

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The salary range for this role is

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employees position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills geographic location government requirements and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive if applicable.

We offer a comprehensive package of benefits. Available benefits include medical dental vision healthcare and other insurance benefits (for employee and family) retirement benefits including 401(k) paid holidays vacation and compassionate and sick days. More information about benefits is available at can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

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