Dir-Programmatic Sales

ABOUT NCM:

National CineMedia (NCM) is Americas largest cinema advertising network connecting brands with highly engaged audiences across approximately 1600 theaters and 20000 screens nationwide. NCMs premium brand-safe environment delivers captive audiences including families young adults and entertainment enthusiasts at unmatched scale and attention levels that digital platforms cannot replicate.

As NCM continues to expand its data-driven and programmatic advertising capabilities the company is investing in dedicated programmatic sales leadership to accelerate growth deepen DSP/SSP partnerships and drive incremental revenue across its national regional and local sales channels.

POSITION SUMMARY:

The Director Programmatic Sales will serve as NCMs internal Center of Excellence (COE) for all programmatic cinema advertising leading partner development and revenue execution across programmatic channels. This leader will work in close collaboration with NCMs full national sales team local/regional sales force and ad operations to build a cohesive programmatic go-to-market motion that complements and amplifies direct sales efforts.

This is a high-visibility high-impact role for a builder: someone who combines deep programmatic marketplaceexpertisewith the commercial instincts and cross-functional leadership skills to make programmatic a meaningful and growing revenue pillar for NCM.

ESSENTIAL FUNCTIONS:

Programmatic Revenue Leadership

• Own and grow NCMs programmatic advertising revenue across private marketplace (PMP) programmatic guaranteed (PG) and open auction channels

• Set and execute against an annual programmatic revenue plan in partnership with the CRO establishing NCM as the premier programmatic cinema destination for brand advertisers

• Identifyand develop new programmatic demand sources including agency trading desks DSPs and independent programmatic buyers

• Develop pricing strategy floor pricing and deal structure frameworks that protect brand equity while maximizing yield

Center of Excellence Cross-Functional Enablement

• Serve as the primary programmatic resource and internal expert for NCMs national regional and local sales teams training sellers on programmatic deal structures terminology and buyer workflows

• Partner with national account executives to package and pitch programmatic solutions alongside direct and data-driven buys creating integrated multi-channel proposals

• Support local and regional sales teams in accessing programmatic demand where it can supplement or replace direct sold inventory

• Develop internal playbooks sales tools and competitive positioning to accelerate programmatic literacy and deal velocity across the broader sales organization

• Act as subject-matter expert for RFPs agency reviews and client presentations where programmatic is acomponentof the proposal

DSP SSP & Technology Partnerships

• Cultivate and manage strategic relationships with key DSPs (The Trade Desk DV360 Amazon DSP Xandr Yahoo DSP etc.) and SSP/technology partners

• Drive adoption of NCM inventory across programmatic buying platforms ensuring NCM is prioritized in media planning for entertainment and cinema-adjacent campaigns

• Collaborate with ad tech and data teams to develop audience segments measurement solutions and attribution capabilities that differentiate NCMs programmatic offering

• Stay current on marketplace developments including CTV/video programmatic trends identity solutions and clean room/data collaboration opportunities relevant to cinema advertising

Revenue Operations & Yield Management

• Oversee programmatic deal execution end-to-end from deal ID setup and troubleshooting to delivery oversight and optimization

• Partner with ad operations and yield management to ensure programmatic inventory is properly categorized priced and trafficked

• Build dashboards and reporting cadences to track programmatic revenue fill rates CPMs and deal performance against plan

• Provide regular updates to CRO and senior leadership on programmatic pipeline market trends and competitive dynamics

QUALIFICATIONS:

• 46 years of experience in digital or media advertising with at least 24 years of programmatic sales or programmatic business development experience

• Deep working knowledge of the programmatic ecosystem: DSPs SSPs PMPs deal IDs header bidding open auction and programmatic guaranteed structures

• Proventrack recordof building programmatic revenue growing DSP relationships and closing programmatic deals with agencies and brand advertisers

• Strong experience working cross-functionally partnering with direct sales teams ad operations product and data/analytics functions

• Demonstrated ability to serve as a trusted internal resource and educator bringing programmaticexpertiseto sellers who are earlier in their learning curve

• Excellent communicator with ability to translate technical programmatic concepts into compelling business narratives for clients agencies and internal stakeholders

• Bachelors degreerequired; advanced degree or media industry certifications a plus

Preferred

• Experience with video CTV or out-of-home (OOH) programmatic channels experience in cinema experiential or premium video advertising a significant advantage

• Existing relationships with senior programmatic buyers at major agency holding companies (Publicis GroupM IPGMediabrands Dentsu Omnicom) and independent trading desks

• Experience with audience data platforms clean rooms (LiveRampInfoSum Habu) or identity resolution solutions

• Familiarity with yield management tools GAM (Google Ad Manager) or CMS/SSP platforms used in premium video environments

• Prior experience building or scaling a programmatic revenue function from an early stage

Leadership Competencies

Why NCM

NCM sits at the intersection of culture and commerce delivering advertising in one of the most premium brand-safe and emotionally resonant environments available to marketers. With the resurgence of theatrical film a growing slate of PG and family-friendly titles and heightenedadvertiserinterest in attention-based metrics NCM is uniquely positioned for growth.

This Director role offers the opportunity to build something meaningful: to define how programmatic fits into the future of cinema advertising to partner closely with senior revenue leadership and to help NCM capture a growing share of programmatic video budgets that have historically bypassed the big screen.

WORKING CONDITIONS

Work Conditions:

This job operates in a professional office environment.â This role routinely uses standard office equipment such as computers phones photocopiers and filing cabinets.

Physical Conditions:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To request an accommodation please contact Human Resources at or email:.

****Out-of-market applicants are welcome. Please be advised that NCM does not pay any relocation expenses****

SALARY RANGE & BENEFIT OPTIONS FOR NEW YORK APPLICANTS:

Salary Range: Base Salary of approximately $150000-$200000 annually plus bonus - compensation is commensurate with skills & experience.

Benefits Options:

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) Retirement Plan
• Life & Accidental Death & Dismemberment Insurance
• Short and Long-Term Disability Insurance
• Paid Holidays
• Paid Leave (parental vacation personal days and sick)
• Commuter benefits
• Pet insurance

This information is provided as the companys good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience skills education location and other job-related reasons.

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