Dir, Enterprise Marketing Finance

The Director Enterprise Marketing Finance is a senior strategic finance leader embedded within Adobes Enterprise Marketing organization serving as the primary finance business partner to the Enterprise CMO and her leadership team. This role is at the intersection of data-driven decision making and go-to-market strategy for Adobes largest customer segmentFortune 500 and mid-market enterprise accounts.

Combining rigorous financial stewardship with deep marketing effectiveness expertise this role owns the Enterprise Marketing budget leads investment prioritization and builds the frameworks that connect marketing spend to pipeline revenue and customer lifetime value. This is a true business partner roleyou wont just track spend; youll shape strategy challenge assumptions and directly influence how Adobe reaches and engages enterprise customers at scale.

Strategic Business Partnership & Data-Informed Decision Making

• Serve as the dedicated finance business partner to the Enterprise CMO and her senior leadership team providing strategic financial guidance across all Enterprise Marketing functions including field marketing account-based marketing (ABM) events and digital programs.
• Act as a proactive thought partner to marketing leadership shifting discussions from reporting results to understanding performance drivers implications and forward-looking actions.
• Evaluate performance across acquisition pipeline generation conversion retention and engagement initiatives to inform investment prioritization and resource allocation decisions.
• Build executive-ready analyses and presentations that translate complex financial and marketing data into clear narratives and confident data-backed recommendations for senior partners.
• Lead and contribute to quarterly business reviews and executive reporting surfacing key trends risks opportunities and recommended actions for the Enterprise CMO and her leadership team.
• Guide cross-functional alignment on investment priorities across Enterprise Marketing Sales Finance Product Marketing and Finance leadership teams.

• Build and maintain sophisticated Return On Investment (ROI) measurement frameworks and attribution models that connect marketing investments to pipeline generation revenue outcomes and customer lifetime value.
• Proactively identify diminishing returns underperforming programs and budget reallocation opportunities to improve marketing efficiency across the enterprise funnel (CAC LTV funnel economics).
• Partner with Marketing Operations Analytics and Sales Finance teams to ensure consistent integrated reporting across the customer journey.
• Build and maintain an executive-level Marketing ROI scorecard providing ongoing visibility into program performance and spend efficiency for Enterprise Marketing leadership.
• Drive operational improvements and automation in planning forecasting and reporting workflows to increase speed of insight generation.

• Own end-to-end financial management of the Enterprise Marketing budget including annual planning quarterly forecasting risk and opportunity assessments and scenario planning.
• Build a defensible strategically aligned annual budget in close partnership with the Enterprise CMO and her leadership team.
• Establish investment guardrails approval workflows and re-forecast protocols that balance financial rigor with the agility that modern enterprise marketing demands.
• Translate Enterprise Marketing strategies into financial models and forecasts identifying optimization opportunities throughout the planning cycle.

• Lead and develop a strong marketing finance team fostering analytical rigor business insight and a culture of continuous improvement.
• Mentor junior finance team members building capabilities in marketing analytics financial modeling and executive communication.
• Represent Enterprise Marketing Finance in cross-functional leadership forums including with the FP&A Leadership Enterprise Marketing leadership meetings and Sales Finance reviews.

• 10 years of progressive finance experience with at least 5 years in marketing finance FP&A or commercial finance roles within B2B SaaS or enterprise technology companies.
• Demonstrated expertise in marketing analytics including multi-touch attribution marketing mix modeling CAC/LTV analysis funnel economics and multi-channel investment analysis.
• Proven track record as a strategic finance business partner to senior marketing or commercial leadership influencing decisions through data-driven storytelling.
• Advanced financial modeling and forecasting capabilities; proficiency in Excel and planning tools (e.g. Anaplan SAP).
• Experience with BI and visualization tools (e.g. Tableau Power BI Salesforce).
• Proven ability to operate independently in ambiguous environments while knowing when to collaborate and call out appropriately.
• Bachelors degree or equivalent experience in Finance Accounting Economics Business or related quantitative field.

• MBA or advanced degree.
• Experience supporting enterprise B2B marketing organizations and familiarity with account-based marketing (ABM) investment frameworks.
• Track record of leading financial capability-building and process transformation within marketing finance or FP&A environments.

• Strategic Influence: Builds credibility through high-quality insights and trusted business partnership with senior marketing leadership.
• Analytical Courage: Willing to challenge marketing investment decisions when supported by data; comfortable presenting difficult findings to executive audiences.
• Cross-functional Partnership: Builds authentic trust-based relationships across marketing sales analytics and technology teams.
• Executive Communication: Translates complex financial and performance data into concise compelling recommendations for senior partners.
• Bias Toward Action: Strategic approach balanced with attention to detail and a drive to move quickly from insight to decision.
• Continuous Improvement: Consistently seeks more efficient scalable and predictive approaches to planning measurement and investment optimization.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

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Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.

At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.