The Director of eCommerce leads the digital commerce strategy and performance across multiple direct-to-consumer brands driving revenue growth conversion optimization customer experience and online merchandising. This role oversees eCommerce operations develops high-performing teams manages digital commercial performance and partners with cross-functional teams to enhance the online customer journey through data-driven decision-making experimentation and technology innovation.
Key Responsibilities:
Lead overall eCommerce strategy and digital commercial performance.
Drive revenue growth through conversion rate optimization (CRO) merchandising pricing and promotional strategies.
Establish and manage weekly trading reviews to improve business performance.
Build and scale A/B testing personalization and experimentation programs.
Optimize the end-to-end online customer journey and checkout experience.
Oversee website merchandising product presentation and content strategy.
Partner with marketing creative customer experience and acquisition teams to improve digital performance.
Lead mentor and develop the eCommerce team while fostering a data-driven test-and-learn culture.
Manage eCommerce technology platforms automation initiatives and AI-driven improvements.
Monitor business KPIs customer analytics forecasting and reporting to support strategic decisions.
Ensure strong data integrity and continuous improvement of site operations.
Qualifications:
Bachelors degree in Business Marketing Economics or a related field (MBA preferred).
12 years of progressive eCommerce experience.
5 years of leadership experience managing teams.
Strong experience with direct-to-consumer (DTC) and omnichannel commerce.
Proven success managing eCommerce revenue conversion optimization and digital growth.
Experience with Shopify and modern eCommerce technology platforms.
Strong analytical forecasting and commercial decision-making skills.
Experience managing multiple brands or business units preferred.
Familiarity with AI tools Amazon marketplaces and customer experience optimization is a plus.
Job Summary The Director of eCommerce leads the digital commerce strategy and performance across multiple direct-to-consumer brands driving revenue growth conversion optimization customer experience and online merchandising. This role oversees eCommerce operations develops high-performing teams mana...
Job Summary
The Director of eCommerce leads the digital commerce strategy and performance across multiple direct-to-consumer brands driving revenue growth conversion optimization customer experience and online merchandising. This role oversees eCommerce operations develops high-performing teams manages digital commercial performance and partners with cross-functional teams to enhance the online customer journey through data-driven decision-making experimentation and technology innovation.
Key Responsibilities:
Lead overall eCommerce strategy and digital commercial performance.
Drive revenue growth through conversion rate optimization (CRO) merchandising pricing and promotional strategies.
Establish and manage weekly trading reviews to improve business performance.
Build and scale A/B testing personalization and experimentation programs.
Optimize the end-to-end online customer journey and checkout experience.
Oversee website merchandising product presentation and content strategy.
Partner with marketing creative customer experience and acquisition teams to improve digital performance.
Lead mentor and develop the eCommerce team while fostering a data-driven test-and-learn culture.
Manage eCommerce technology platforms automation initiatives and AI-driven improvements.
Monitor business KPIs customer analytics forecasting and reporting to support strategic decisions.
Ensure strong data integrity and continuous improvement of site operations.
Qualifications:
Bachelors degree in Business Marketing Economics or a related field (MBA preferred).
12 years of progressive eCommerce experience.
5 years of leadership experience managing teams.
Strong experience with direct-to-consumer (DTC) and omnichannel commerce.
Proven success managing eCommerce revenue conversion optimization and digital growth.
Experience with Shopify and modern eCommerce technology platforms.
Strong analytical forecasting and commercial decision-making skills.
Experience managing multiple brands or business units preferred.
Familiarity with AI tools Amazon marketplaces and customer experience optimization is a plus.