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Digital & Performance Designer

Fi Smart Dog Collar

Job Location:

New York City, NY - USA

Monthly Salary: USD 85000 - 120000

Posted: 22 August 2026 (26 days ago)

Application Deadline: 25 November 2026

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Welcome to Fi.

Were a passionate team from Square Google Oura Peloton Uber and more working to transform the human-pet relationship. Our mission Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our teams talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking activity sleep and behavior monitoring and thats just the beginning.

The most exciting aspect of our work Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. Thats the future were building at Fi.

If youre someone who thrives in innovative collaborative work environments and feels strongly about helping pets live longer better lives Fi could be the perfect fit. Join us in our pursuit of the impossible or as we call it here let me find a way to redefine the future of pet ownership together.

Fi is looking for a Digital & Performance Designer!

Were looking for someone to own the look feel and performance of our paid and organic social assets and email creative. Youll turn campaign briefs into scroll-stopping on-brand static content across Meta and beyond plus the visuals behind our email marketing program. This is a hands-on high-output role for someone who knows great design has to convert not just look good and has the performance data to back it up.

What Youll Do:

Design static creative for paid social campaigns (primarily Meta/Instagram with potential expansion to TikTok Pinterest and other platforms) optimized to drive clicks sales and engagement
Partner on the visual output for organic social channels keeping content fresh on-brand and platform-native
Design email marketing assets campaign graphics banners product features and promotional layouts in collaboration with lifecycle/email marketing
Partner closely with brand and growth teams to translate campaign goals briefs and performance data into new creative concepts and iterations
Build and maintain a steady cadence of A/B creative variants (copy layout color format) to support ongoing testing and optimization
Maintain brand consistency across all social and email touchpoints while adapting creative to platform-specific best practices and specs
Stay current on social and paid media creative trends platform format changes and competitor creative strategies
Manage multiple projects and deadlines in a fast-paced iterative marketing environment
Handle light video editing: trimming captions simple animations and repurposing existing footage to supplement static-first output

What Youll Bring:

3 years of experience in digital design with a portfolio showing paid and/or organic social creative and email design
Proven experience designing performance-driven creative for Meta Ads (Facebook/Instagram) you know what stops the scroll and what drives action
Strong static design skills: layout typography color and composition for social and email formats
Comfort working with performance data and creative testing frameworks; you can speak to what worked and why
Proficiency in Adobe Creative Suite (Photoshop Illustrator) and/or Figma; Canva familiarity a plus
Light video editing/motion skills (Premiere Pro After Effects CapCut) not required to be an expert but comfortable putting together simple edits
Strong understanding of platform-specific creative specs and best practices (Meta Instagram TikTok email)
Excellent time management and the ability to juggle multiple briefs and deadlines at once
A collaborative mindset comfortable taking feedback from marketing brand and leadership stakeholders and iterating quickly
Experience designing for a DTC or subscription/membership brand
Comfortable using AI to generate and edit content
Familiarity with pet tech hardware or wearables categories
Basic motion graphics or animation skills
Experience with email platforms (Klaviyo Braze Iterable) and/or Meta Ads Manager

Why Youll Love Us:

Time to Recharge: Enjoy flexible PTO to take the breaks you need.
Top-Notch Health Coverage: Weve got your back (and teeth and eyes) with full medical dental and vision insurance.
Wellness Perks: Free access to One Medical Kindbody and Talkspace to keep you feeling your best.
Dog-Friendly Office: Bring your pup to work theyre part of the team too.
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar on us!
Love for Friends Family: Share the Fi magic with loved ones through our gifting program.

The anticipated base salary range for this position is $85000$120000. Actual compensation will vary based on multiple factors including skills experience market conditions and role scope which may evolve during the hiring process. As a fast-growing Series B startup Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws. This policy applies to all employment practices within our organization including hiring promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Fi makes hiring decisions based solely on qualifications merit and our needs at the time.

Required Experience:

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