Digital Merchandising & Marketing Analyst, Hybrid

Essential Function

• Utilize applied knowledge of Digital Merchandising & Marketing to develop and execute improvements in customer shopping experience to increase revenue and conversion.
• Manage all aspects of the building and maintenance of global landing pages seasonal shops and brand shops. Partner cross-functionally across digital merchandising marketing taxonomy and merchandising to develop & execute.
• Lead pre-planning meetings for assigned global pages and partner with marketing and digital merchandising teams to align on strategy assortment and timing.
• Attribute curated assortments for all assigned global and seasonal shops and manage default color updates boosting and ongoing product additions and removals following launch.
• Partner with Digital Merchandisers and Taxonomy team to define proper taxonomy and attribution and submit and manage taxonomy requests for all areas of responsibilities.
• Brief creative content and assets and validate shop builds and content across the Belk app and email to ensure accuracy prior to and following launch.
• Performs competitive analysis and analyzes customer behavior to assist in opportunities and site optimization.
• Assist with content briefs requests and validation for areas of responsibility and one-off project requests.
• Monitor site experience in partnership with analytics team and provide reporting and analytics to support pre-planning and post-launch recaps for assigned pages and shops.
• Performs daily site review to ensure accurate online product presentation. Assist in making any corrections and necessary updates.
• Serves as the digital subject matter expert for cross-functional partners. Assist with communication to digital teams marketing vendors and merchandising teams.

Required for All Jobs

Performs other duties as assigned

Complies with all policies and standards

QUALIFICATIONS

EDUCATION

Education Level

Education Details

Required/
Preferred

Bachelors Degree

in related field

Required

WORK EXPERIENCE

Experience

Experience Details

Required/
Preferred

3-5 years digital merchandising or digital marketing experience

Required

Experience operating successfully in a fast-paced changing environment

Required

KNOWLEDGE SKILLS & ABILITIES

• Knowledge of principles in Marketing Merchandising or User Experience
• Software Proficiency in Microsoft office outlook web content management system and web analytics
• Understanding of online retail marketing trends design concepts within the digital space responsive and adaptive concepts
• Understanding of KPIs data analysis and reporting
• Understanding of web site information architecture taxonomies and site mapping
• Collaborative nature and strong communication skills