Digital Membership and Engagement Specialist

About WHYY

WHYY serves the Philadelphia region with trusted journalism eye-opening storytelling and intimate local arts programming. Our curiosity and commitment to this community is what drives our programming. Its also what drives our hiring.

Below youll find an employment opportunity in the fast-paced setting of the Philadelphia regions leading public media provider. The award-winning professional staff of WHYY sets the bar high in television radio and online. Whether its preparing a program to air or a behind-the-scenes role in support all positions are vital to continuingand growingour impact in our community.

WHYY offers a voice to those not heard a platform to share everyones stories a foundation to empower early and lifelong learners and a trusted space for unbiased news. Learn more about ourSocial Responsibility Program. Its how we live.

About the Role

The Digital Membership & Engagement Specialist develops and executes coordinated digital communications that strengthen audience relationships grow membership and support improve retention and increase digital fundraising across WHYY and its current and future properties. Working within a collaborative cross-trained team the specialist translates approved membership and audience engagement strategies into clear relevant communications across email SMS newsletters automated journeys websites mobile apps push notifications social platforms and emerging digital channels.

This position s areas of responsibility include member growth giving lifecycle communications member engagement and relationship development. The specialist is expected to contribute fundraising audience and organizational insights to move people from first engagement through membership sustaining support renewal deeper giving and long-term loyalty.

The specialist must maintain broad capability across the full role and adapt as WHYYs portfolio platforms audience needs and organizational priorities evolve.

MAJOR DUTIES AND RESPONSIBILITIES

• Collaborate with the Director Digital Membership Manager and key partners to shape digital membership fundraising stewardship and audience engagement strategies and campaign plans. Contribute audience insights performance data and channel expertise to planning discussions.

• Execute coordinated digital membership fundraising stewardship and audience engagement communications using approved strategies campaign plans messaging and review processes.

• Write edit build segment test quality-assure schedule deploy and document email SMS newsletter automated journey and other digital communications.

• Support the full audience and supporter lifecycle including acquisition conversion onboarding stewardship renewal retention reactivation sustainer conversion upgrades and deeper levels of giving.

• Develop relationship-building communications that connect audiences and supporters with WHYYs journalism programming events services benefits and community impact.

• Curate and produce newsletters and related communications in collaboration with content and program partners using strong editorial judgment and a clear understanding of audience needs.

• Maintain accurate data selection links tracking personalization consent and quality assurance across campaigns and platforms; follow privacy accessibility brand and fundraising standards.

• Use audience behavior campaign results fundraising performance and organizational benchmarks to recommend segmentation testing personalization and workflow strategy and improvements.

• Monitor and report on assigned communications and initiatives identify meaningful trends and recommend actions that improve engagement giving retention and the member or supporter experience.

• Maintain active relationships with assigned departments or organizational areas serving as a Digital Membership point of contact and proactively identifying relevant communication and fundraising opportunities.

• Share updates from assigned organizational areas through team planning tools and internal communications so Advancement can anticipate opportunities and coordinate activity.

• Coordinate with colleagues across Membership Data Digital Products Marketing Content Member Services and other areas to create a cohesive audience experience.

• Research emerging practices in digital fundraising membership audience development marketing automation AI and evolving digital behavior; recommend responsible practical applications.

• Maintain clear process documentation participate in cross-training and provide reliable backup coverage for recurring communications and critical workflows.

• Manage multiple deadlines and shifting priorities while maintaining accuracy sound judgment responsiveness and consistent follow-through.

• Maintain a regular and predictable attendance.

• Perform other duties as assigned.

Education: Bachelors degree in communications marketing journalism nonprofit management or a related field or an equivalent combination of education and relevant experience.

Experience: Three to five years of progressively responsible experience in digital membership fundraising marketing communications audience engagement or a related field. Experience executing email or multichannel campaigns through a CRM or marketing automation platform is strongly preferred.

Technical Skills: Proficiency with CRM email marketing marketing automation content management audience segmentation testing quality assurance deployment and performance reporting. Ability to learn new systems quickly. Working knowledge of HTML/CSS web analytics data visualization project management tools or AI-assisted workflows is desirable.

*This position is represented by SAG-AFTRA.