Digital Media Specialist

The Digital Media Specialist creates and produces engaging multimedia content to support digital marketing branding and enrollment initiatives. This role specializes in social-first video production editing and content creation for digital platforms ensuring content aligns with brand standards campaign objectives and audience engagement strategies.

• Produce and edit high-quality video content for digital and social media platforms.
• Capture multimedia content using mobile devices cameras and professional production equipment.
• Create short-form and long-form videos optimized for YouTube TikTok Meta and other digital channels.
• Develop compelling visual storytelling that supports marketing campaigns.
• Collaborate with marketing and digital strategy teams to execute creative concepts.
• Repurpose multimedia content across multiple digital platforms.
• Ensure all digital content meets branding and quality standards.
• Optimize videos with appropriate titles thumbnails captions and formatting.
• Analyze content performance and recommend improvements using platform analytics.
• Apply accessibility standards including captions and visual clarity.
• Stay current with emerging social media trends tools and content formats.
• Manage multiple multimedia projects while meeting deadlines.
• Work independently and collaboratively to deliver engaging digital content.

• Bachelors degree in Digital Media Communications Film Marketing or a related field.
• 35 years of experience in digital media video production marketing or related roles.
• Proficiency with video editing software such as Adobe Premiere Pro Final Cut Pro or similar.
• Experience creating social-first video content using mobile and professional camera equipment.
• Strong understanding of YouTube TikTok and other social media platforms.
• Knowledge of video storytelling editing pacing and audience engagement.
• Experience optimizing digital content for performance.
• Knowledge of accessibility standards for multimedia content.
• Strong organizational communication and collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.