Digital Media Buyer

Digital Media Buyer Media Department

Werelooking for a talentedMedia Buyerto join our growing Media Team at PHG! This role is ideal for a digital media professional who enjoys executing campaigns analyzing performance and working collaboratively to deliver exceptional results for clients.

As a Media Buyeryoullbe responsible forbuilding managingoptimizing and reporting on digital media campaigns across multiple client closely with Digital Strategists Analytics and fellow Media Buyers to ensure campaigns are executed accurately efficiently and in alignment with client goals.

To be successful in this role you should have a strong understanding of the digital media landscape and hands-on experience buying media across platforms includingGoogle Paid Social andProgrammatic.

WhatYoullDo:

Buying Pacing & Optimization

• Build and launch digital campaigns across multiple advertising platforms.
• Execute media buys across Google Paid Social andProgrammatic platformswhilemonitoringandoptimizingcampaigns to meet client KPIs.
• Monitor campaign pacing budgets and performance making proactive optimizations throughout the campaign lifecycle.
• Troubleshoot delivery issues and communicate opportunities or concerns.
• Manage client media budgets andassistwith monthly media billing for assigned accounts.

Reporting & Insights

• Analyze campaign performance and provide insights that help inform optimization strategies and client reporting.
• Partner with the Analytics team to ensureaccuratetracking attribution and measurement.
• Identifytrends and opportunities that can improve future campaign performance.

Media Planning & Collaboration

• Collaborate with Digital Strategists to develop media recommendations platform selections audience targeting and campaign approaches.
• Provide platformexpertiseduring campaign planning to help develop effective media plans.
• Partner with internal teams to ensure campaigns are aligned with overall marketingobjectives.

Platform Knowledge& Best Practices

• Stay current on platform updates new advertising products and industry trends across Google Meta LinkedIn and programmatic partners.
• Apply media buying best practices to campaign execution and optimization.
• Share platform learnings and collaborate with the broader Media team to continuously improve campaign performance.

About You:

• You bring2years of hands-on digital media buying experienceacross multiple platforms including Google Paid Social and/or Programmatic.
• You understand campaign have experience working with analytics attribution and measurement systems and understand how they support campaign optimization.
• have excellent organizational skills and strong written and verbal communication skills.
• enjoy digging into campaign performanceidentifyingtrends and making data-driven recommendations.
• enjoy working cross-functionally and thrive in a team-oriented environment.
• Youreeager to to expand your platformexpertise stay current on industry trends and continuously improve your skills.
• You thrive in a fast-paced organized and energized by working on multiple accounts and initiatives.
• ABachelorsdegree from an accredited four-yearinstitutionisrequired.
• Google Ads and Google Analytics certifications arerequired.
• Experience with Looker Studio is a plus.

WHY WERE HIRING
The short answerWerelooking to keep a good thing going. An independently owned full-service marketing agency Pinckney Hugo Group has grown consistently over the past 20 or so years.

Weve createdbigger and betterwork added to ourcapabilitiesand expanded to serve a wider range of regionalnationaland international happened becausewevebeen able tobring inincredibly talented and dedicated people to help build something special. And because wedontplanon slowingdown anytime soonwereposting career opportunities like this one.

WHY PHG
For startersyoullhave the chance to work on some of the biggest brands and most exciting projects in the world all from right here in Upstate New York and in some cases from the comfort of your home.

Youll be challenged butyoullnever be on your own. What we offertakesa full team. Andwerejust that a team. A group of complementary talents that when unleashed together can do anything we set our minds to.

Some of our comprehensive and competitive benefits include:

• Hybrid work split your week between working in our office or at home
• Generous PTO policy including flex time
• Paid parental leave
• Medical vision dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn develop network and connect

Total compensation for this role is designed to be competitive with the market. Theanticipatedsalary range for thisSyracuse NY-basedposition is $65000 to $75000 per year. The final offer will depend on the candidates experience skills abilities and geographic location along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information please visit our website.

OUR HIRING PHILOSOPHY
At Pinckney Hugo Group we believe that diversity improves our agency and helps us to better serve our clients by offering different viewsperspectivesand experiences. We are committed to creating a diverse environment andteam andaspire to betterreflectthe brands and people we serve. We strongly encourage people of color members of the LGBTQAI community people with disabilities and other underrepresented groups to apply to join our team. No matter who you you to work on amazing brands with incredible teams all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with glad you did and we will too.

Wed like to know more about you and whyyoureinterested in be sure to include a cover letter with your resume submission.