Digital Marketing Strategist

Digital Marketing Strategist (Nashville TN)

We are partnering with a prestigious national Law firm to hire a Digital Marketing Strategist in its Nashville office.

Reporting to the Senior Director of Content Strategy this newly created position will play a critical role in reshaping and modernizing the firms digital marketing function helping drive audience engagement lead generation and business development outcomes across the firm.

This position offers the opportunity to serve as the strategic leader for digital marketing initiatives while partnering closely with content business development technology and sales enablement teams. The ideal candidate will bring both strategic vision and hands-on digital marketing expertise with the ability to build roadmaps improve processes leverage marketing technologies and coach internal stakeholders on best practices across digital channels.

Why does this role stand out

Newly created opportunity designed to elevate and modernize the firms digital marketing capabilities
Opportunity to serve as the firms digital marketing subject matter expert and strategic leader
High visibility role working directly with senior marketing content strategy and business development leadership
Ability to influence firm-wide digital marketing strategy audience engagement and lead generation efforts
Opportunity to drive meaningful improvements in SEO marketing automation website performance email marketing and digital analytics
Collaborative environment with an established and stable marketing team eager to embrace new ideas and best practices
Significant exposure to emerging technologies AI-driven search trends and evolving digital marketing strategies
Join one of the nations leading law firms at a pivotal point in the evolution of its digital marketing function

Responsibilities:

Develop and execute digital marketing strategies that support business development thought leadership and brand awareness objectives
Lead efforts related to marketing automation audience segmentation lead nurturing and workflow optimization
Drive email marketing strategy including personalization audience targeting A/B testing and engagement optimization
Advise on website user experience conversion optimization user journeys and content discoverability
Develop and refine digital targeting strategies across web search social media and paid channels
Partner with content teams to improve content visibility through SEO keyword strategy and optimization initiatives
Support technical and on-page SEO efforts while helping the firm adapt to evolving AI-driven search behaviors
Analyze campaign and event performance developing dashboards and reports that translate data into actionable insights
Recommend enhancements to website functionality conversion paths tagging strategies and digital measurement capabilities
Collaborate closely with marketing technology content strategy and business development teams to improve digital marketing effectiveness

Qualifications:

Bachelors degree preferred
5 years of experience in digital marketing marketing strategy marketing automation or related functions
Experience operating within a sophisticated marketing environment
Strong understanding of marketing technology ecosystems and campaign execution workflows
Hands-on experience with email marketing website marketing and marketing automation platforms
Strong proficiency with Google Analytics (GA4) SEO tools and digital campaign measurement methodologies
Experience working with CRM systems CMS platforms and digital marketing technologies
Understanding of AI-driven search trends and digital optimization strategies
Demonstrated ability to develop strategy while also guiding execution and process improvement initiatives
Strong analytical communication and stakeholder management skills
Process-oriented mindset with a focus on continuous improvement
Experience mentoring coaching or influencing cross-functional teams is highly desirable

If interested in the position please contact Bill Zwirz @ FriedmanWilliams: