Digital Marketing Specialist
Job Location:
Prescott, AZ - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
The Opportunity
Embry-Riddle Aeronautical University (ERAU) seeks a dynamic student-centered and forward-thinking Digital Marketing Specialist to provide visionary leadership.
The Digital Marketing Specialist is a key member of the enrollment marketing team responsible for developingmaintainingandoptimizinglanding pages and conversion-focused campaign assets. This role also supports digital advertising through developing ad copy andassistswith reporting and performance monitoring across marketing platforms.
This position isto work on-site at the Prescott Arizona campus.
The Digital Marketing Specialist reports to the Associate Director of Digital Strategy building andmaintaininglanding pages aligned with campaign goals for a seamless user experience. They own landing page development and management ensuring accuracyconsistencyand performance across campaigns. They also support digital advertising initiatives by writing and refining ad copy to ensure channel consistency.
The Digital Marketing Specialist works independently to build landing pages and campaign assets for prospective student audiences including upcoming college students adult learners transfer students international students military students and more. The Specialistis responsible fororganizingtrackingandmaintaininglanding pages to ensure they are current aligned with current priorities and properly functioning. The Specialist communicates with university stakeholders including deans programcoordinatorsand university leadership to meet institutional needs.
Theymonitorcampaign performance across platformsidentifyissues orinconsistenciesand surface insights fortimelydecisions. The Specialist aids with reporting including Salesforce data and campaign metrics and ensures accuracy across systems. They also support quality assurance to ensure campaigns and landing pages function properly and meet standards.
The Specialist has strong attention to detail and technical skills enabling them to spot anomalies supporttroubleshootingand aid in optimization. They exercise sound judgment to identify issues prioritizetasksand improve marketing processes and campaign effectiveness.
Key Responsibilities
Buildupdateand managecampaignlanding pages within a content management system ensuring accuracy organization and alignment with campaign goals and user experience best practices
Writedigital ad copy and campaign messaging
Monitor campaign performance andidentifyissuesinconsistenciesor anomalies
InterpretCRMdatatosupport reporting efforts
Troubleshoot issues and support quality assurance across marketing platforms and assets
About us
For nearly 100 years Embry-Riddle has been the worlds leading aviation and aerospace university educating more than 30000 students across residential campuses in Daytona Beach Florida and Prescott Arizona as well as through a global network of Worldwide locations and online programs. With more than 165000 alumni around the world our impact reaches every corner of the aerospace aviation defense and technology industries.
Today our faculty researchers and professional staff are advancing innovation across aviation space artificial intelligence cybersecurity autonomous systems and next-generation engineering. Working alongside industry leaders government agencies and innovators they are solving real-world challenges and shaping the technologies that will define tomorrow.
Whether you are an educator researcher administrator technologist or industry professional your work at Embry-Riddle will contribute to something bigger than a job. Join a community driven by discovery purpose and excellenceand help shape the future of aerospace.
Generous Time Off:Enjoy up to 18 days of paid leave in your first year including 3 days granted upon hire and 15 days accrued throughout the year. Youll also receive 9 paid holidays including the day after Thanksgiving and the week between Christmas Eve and New Years Day.
Tuition Coverage:Get 100% tuition coverage for yourself for one undergraduate and one graduate degree and discounted rates for your spouse and dependent children up to age 26.
Retirement Contributions:ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution with no vesting period.
Personal Leave:Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.
Qualifications
Required Experience
3-5 years of work experiencein digital marketing digitalstrategyor related fields
Experience in conversion-driven landing page design
Experience working within a CMS preferably Sitecore or a similar platform
Experience in writingdigital ad copy and campaign messaging
Experience workingin paid digital media (Google Meta LinkedIn TikTok)
Experience inCRM systems such as Salesforce
Preferred Experience
Experience working in higher education
Experience in GA4
Relevant certifications in digital marketinganalyticsor CRM platforms
Required Education
Bachelors degree in digital marketing communicationsbusinessorarelated field
Skills
Working knowledge of digital marketing concepts including campaign executionconversionand the prospective student journey
Strong attention to detail and quality assuranceskills
Ability to manage multiple projects and deadlines simultaneously
Ability tomonitorcampaign performance andidentifyissuesinconsistenciesor anomalies in ad platforms
Analytical and problem-solving skills
Strong collaboration and communication skills with the ability to work effectively with cross-functional teams and stakeholders
Ability to work independently prioritize tasks and exercise sound judgment in a fast-paced environment
To submit your application for this opportunity please visit theEmbry-Riddle Career Siteand search for requisition number R311767. Please attach all relevant materials to your application when you apply online. Complete submissions include:
Cover letter
Full CV
Contact information for at least three professional references (please note that references may be contacted as part of the interview/screening process)
Current Embry-Riddle employees:Please apply directly through the ERAU Employee Hub Central application within Workday.
Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty staff and students are treated fairly and provided equal opportunities for employment advancement compensation training and other benefits of employment. Embry-Riddle makes employment decisions including hiring promotions compensation and other terms of employment based on individual merit qualifications and abilities. Embry Riddle is strongly opposed to discrimination and harassment and such behavior is prohibited by university policy. Embry Riddle does not discriminate on the basis of race color national origin sex disability veteran status predisposing genetic characteristics age religion or pregnancy status or any other status protected by federal state or local law in its employment educational programs admissions policies financial aid or other school-administered programs or activities. For further information please visit ourwebsite.
Embry-Riddle is not seeking assistance from staffing or recruitment agencies. All agencies are directed to contactand should not reach out to hiring managers or staff.
Required Experience:
IC
About Company
Embry-Riddle Aeronautical University is an independent, culturally diverse institution providing quality education and research in aviation, aerospace, engineering, and other related fields with residential campuses located in Daytona Beach, Florida and Prescott, Arizona. The Universi ... View more
