Enter a job title or keyword

Digital Marketing Specialist

Volpe Enterprises

Job Location:

North Wales, PA - USA

Monthly Salary: Not provided by the employer

Posted: 27 July 2026 (30+ days ago)

Application Deadline: 24 October 2026

Vacancies: 1 Vacancy

Job Summary

Please keep in mind candidates must be drug-free and be a team player.

Compensation is paid bi-weekly and will be based on experience level.

The Digital Marketing Specialist is responsible for driving qualified lead generation
through the company & digital marketing channels. This role serves as the primary
liaison between internal marketing teams and external digital marketing agencies
ensuring all digital initiatives align with business goals and deliver measurable results.
The ideal candidate has a strong understanding of HubSpot website management
local SEO technical SEO conversion optimization and digital lead generation. They
will work closely with agency partners to improve website performance increase local
search visibility optimize user experience and generate a consistent flow of qualified
leads for roofing siding windows doors and design-build services.
Key Responsibilities

Partner with digital marketing agencies to develop execute and optimize lead
generation strategies across Paid Search Local Service Ads Programmatic
Display Paid Social Retargeting and other digital channels.
Serve as the internal owner of the company website coordinating updates
landing page development content implementation and user experience
improvements to maximize lead conversion.
Monitor and analyze digital marketing performance including lead volume lead
quality cost per lead conversion rates website traffic engagement and return
on investment.
Manage and optimize HubSpot including forms landing pages workflows email
campaigns lead nurturing sequences integrations and marketing attribution
reporting.
Develop and implement local SEO initiatives to improve organic visibility search
rankings and market share within targeted service areas.
Optimize and maintain Google Business Profiles local citations and online
listings while supporting review generation and reputation management efforts.
Track key performance indicators prepare regular performance reports and
provide actionable recommendations to improve digital marketing effectiveness
and lead generation results.
Monitor competitor digital activity search rankings and industry trends to identify
opportunities for growth increased market visibility and continuous improvement
of the companys online presence.
Meet and exceed performance goals.
Ensure regular attendance punctuality and adherence to company policies and
procedures.
Operate safely in all conditions. We are an equal opportunity company