Digital Marketing Specialist

About Affinity Gaming

Affinity Gaming is a gaming and entertainment company dedicated to creating a welcoming casino experience focused on great slots satisfying food and fun for its guests. With properties and customer-facing brands across the gaming and hospitality landscape Affinity Gaming relies on strong marketing guest engagement digital communication and promotional execution to drive awareness visitation loyalty and revenue.

The Role

The Digital Marketing Specialist supports Affinity Gamings marketing initiatives across digital channels property promotions email social media website content paid media and guest engagement platforms. This role is responsible for executing day-to-day digital campaigns maintaining brand consistency supporting promotional calendars analyzing campaign performance and helping drive measurable business outcomes including traffic engagement database growth reputation management and revenue.

This position requires a hands-on digital marketer who is comfortable working in a fast-paced casino hospitality or entertainment environment. The ideal candidate is detail-oriented analytical creative and capable of managing multiple campaigns and deadlines while collaborating with internal stakeholders agencies vendors and property teams.

• Digital Campaign Execution: Support the planning setup deployment and optimization of digital marketing campaigns across email website paid media social media SMS and other guest communication channels.
• Social Media & Content Management: Assist with content calendars social media posting community engagement creative coordination and performance tracking across relevant platforms.
• Reputation Management Support: Monitor track and help respond to guest feedback across online review platforms social media channels survey tools and other digital touchpoints. Partner with property teams and guest service leadership to identify recurring service themes escalate urgent issues support response workflows and use reputation insights to strengthen guest satisfaction brand perception and overall property performance.
• Website & Digital Asset Management: Maintain website content promotional landing pages digital listings campaign assets and online property information to ensure accuracy timeliness and brand consistency.
• Paid Media & Performance Marketing: Support paid search display paid social retargeting and other performance marketing programs in coordination with internal leadership or agency partners.
• Promotions & Property Marketing: Partner with property marketing casino operations food and beverage entertainment and guest service teams to support promotional calendars events offers and on-property campaigns.
• Reporting & Analytics: Track campaign results prepare performance reports monitor digital KPIs and provide insights that help improve campaign effectiveness and ROI.
• Creative & Vendor Coordination: Work with designers agencies media partners and internal stakeholders to route creative assets manage deadlines and ensure campaigns launch accurately and on time.
• Brand Consistency & Compliance: Ensure all digital marketing materials align with brand standards gaming industry requirements promotional guidelines and internal approval processes.

Qualifications

• 25 years of digital marketing experience preferably within casino gaming hospitality entertainment restaurant retail or multi-location consumer marketing.
• Experience executing social media website updates digital advertising and campaign reporting.
• Familiarity with casino/hospitality promotional marketing preferred.
• Strong working knowledge of social media platforms digital content management paid media basics and marketing analytics.
• Ability to manage multiple campaigns deadlines approvals and stakeholder requests in a fast-paced environment.
• Strong writing proofreading organizational and project management skills.
• Comfortable interpreting marketing performance data and translating results into actionable recommendations.
• Experience working with creative teams agencies vendors and cross-functional departments.
• Proficiency with Microsoft Office; experience with Google Analytics Meta Business Suite or similar marketing platforms preferred.
• Bachelors degree in Marketing Communications Business Hospitality or a related field preferred.

Required Experience:

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