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Digital Marketing Specialist

Stratum Med

Job Location:

Champaign, IL - USA

Monthly Salary: Not provided by the employer

Posted: 28 May 2026 (30+ days ago)

Application Deadline: 25 August 2026

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

Digital Marketing Specialist Job Description
This hybrid role requires a versatile digital marketer with expertise in both media buying strategy and optimization along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

Media Buying:

Execute paid media buys across various platforms including search engines social media DOOH display networks CTV/OTT and Digital Audio.
Leverage Stratums digital buying platform for purchasing (Basis)

Campaign Management & Optimization:

Oversee the planning execution and continuous optimization of digital marketing campaigns.
Monitor and analyze campaign performance meticulously using relevant analytics tools.
Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.

Market Research:

Stay informed about industry trends competitive landscape and emerging technologies in digital marketing.
Conduct market research to identify potential opportunities and challenges in the digital advertising space.

Budget Management:

Work closely with stakeholders to manage and allocate budgets effectively.
Monitor spending and ensure campaigns are executed within budgetary constraints.

Collaboration:

Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.
Work with stakeholders to obtain necessary creative assets content and approvals for campaigns.
Will directly report to Manager Marketing Special Projects & Shared Services

Qualifications:

Bachelors degree in digital media marketing communication business or a related field is preferred.
2-5 years of extensive experience in digital marketing with a strong emphasis on media buying campaign management and campaign optimization.
Proven expertise in DSP buying or similar digital buying marketplaces is required with Basis experience highly preferred.
Proficiency in major digital advertising platforms such as Google Ads Meta Ads Manager and LinkedIn Ads.
Exceptional analytical skills with the ability to translate data into actionable insights.
Strong communication and interpersonal skills for effective collaboration with cross-functional teams.