Digital Marketing Specialist

Digital Marketing Specialist

Join the team behind iconic brands like Huggies Kleenex Cottonelle Scott Kotex Poise Depend and Kimberly-Clark Professional. At Kimberly-Clark its all here for youinnovation growth and the chance to make a real impact.

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center.

In this Digital Marketing Specialist role you will support Kimberly-Clark Professional (KCP) North Americas business by planning executing and optimizing performance-driven B2B digital marketing campaigns that generate demand accelerate the sales funnel and drive revenue growth. A significant focus of this role is paid media strategy and execution including hands-on campaign management across platforms such as Google Ads LinkedIn and Meta. You will leverage KCPs marketing technology ecosystem to manage digital media investments establish campaign KPIs analyze performance data and continuously optimize programs to maximize ROI. Working closely with Integrated Marketing leaders creative partners and external platform partners you will help shape multichannel campaigns that connect paid media email lead generation marketing automation and analytics into a cohesive customer journey. This is an opportunity for a digital marketing professional with hands-on paid media experience who enjoys a fast-paced entrepreneurial environment where testing learning and continuous improvement are valued.

In this role you will:

• Partner with Senior Digital Marketing Manager on data technology media and execution.

• Manage day-to-day campaign execution including needs assessment creative and content coordination project management approvals and measurement for events while supporting Integrated Marketing campaigns for top ABP priorities.

• Analyze trends performance data and campaign results to identify areas for improvement.

• Research keywords target audiences and competitors to inform campaign strategy.

• Optimize campaigns based on data-driven insights and performance metrics.

• Monitor and report on campaign performance.

• Manage advertising budgets and devise bid strategies to maximize ROI.

• Execute manage and optimize paid media campaigns across platforms including Google Ads LinkedIn and Meta while supporting email marketing and lead generation initiatives. Collaborate with internal and external partners to develop impactful demand generation nurture funnel acceleration and conversion-focused campaigns.

• Assist in building flexible end-to-end lead nurturing and sophisticated scoring models that trigger automated sub-campaigns and lead alerts to sales.

• Work with Marketing Automation manager on multichannel integrated campaigns that incorporate email targeting lead generation web forms nurture flows and automation using the Marketing Cloud Account Engagement platform.

• Establish marketing KPIs and ROI metrics to benchmark campaign performance goals and identify ongoing improvement opportunities.

• Coordinate content and collateral development for marketing campaigns.

To succeed in this role you will need the following qualifications:

• Bachelors degree in marketing or related field.

• 4 years of experience in marketing with a focus on digital media email and automation.

• Experience developing/managing internal and external stakeholder relationships.

• Proficiency with Marketing Cloud Account Engagement and Salesforce.

• Direct experience with or similar systems (MS Dynamics etc.)

• Proficiency in Meta LinkedIn and YouTube.

• Hands-on experience with campaign setup and deployment using CRM platforms or email deployment engines.

• Experience conducting paid media campaigns directly or through media buying platforms.

Preferred Qualifications

• Prior experience with demand generation initiatives through indirect/distribution sales channels.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset and were committed to providing them with the resources they need to be successful. If youre looking for a rewarding career with a company that cares about its employees then Kimberly-Clark is the place for you.

Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview see

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. Thats why we offer a flexible work model that blends remote work with intentional in-person collaboration helping you connect grow and innovate while maintaining the balance you value.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime please check out the careers website.

And finally the fine print.

For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world which is why we seek to build a workforce that encompassesthe experiences of our you bring your original thinking to Kimberly-Clark you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening background check and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the roles country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Salary Range:USDAt Kimberly-Clark pay is just one aspect of our total rewards package which also includes a variety of benefits and opportunities to achieve thrive and grow. Along with base pay this position offers eligibility for a target bonus and a comprehensive benefits suite including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors such as location role skills performance and experience. Please note that the stated pay range applies to US locations only.

Roswell Building 300

Employee

Regular

Full time