Digital Marketing & Operations Manager

Welcome to Jackrabbit Technologies.

Jackrabbit Technologies is the leading provider of software and services that help youth activity centers -- gymnastics dance cheer swim music childcare and others -- grow and operate efficiently. We are an entrepreneurial-minded rapidly growing SaaS company that has been recognized as one of the Best Places to Work in North Carolina and one of North Carolinas Top Industry-Driven Technology Companies. Jackrabbit Technologies SaaS solution powers over 7000 clients in 35 countries around the world.

Our Culture Empowers YOU!

We hire people passionate about what they do provide them with the tools to succeed and then get out of their way! Living our vision mission and values our people are what make Jackrabbit Technologies an awesome place to work. And that awesome place is virtual -- all of our employees enjoy the privilege of working remotely. We always have and always will. So you must have reliable high-speed internet access. We are interested in speaking to qualified candidates who are authorized to work in the United States without current or future sponsorship. Jackrabbit is not able to sponsor employment visas for this position.

What Youll Do:

The Digital Marketing & Operations Manager owns the strategy performance technology measurement and continuous optimization of Jackrabbits digital marketing ecosystem. This role combines digital acquisition and conversionexpertisewith marketing operations and analytics to connect audience discovery website behavior automation and funnel outcomes.

As a senior individual contributor within the Marketing team this role serves as a key subject matter expert across digital strategy website performance search paid media marketing technology automation analytics attribution and data governance. You will partner closely with Creative Content SalesRevOps and technical resources to improve digital performance strengthen marketing infrastructure and create greater visibility into how marketing activity contributes to pipeline and revenue.

Success in this role requires a strong combination of digital marketingexpertise technical fluency analytical thinking operational discipline and the ability to independently manage complex marketing systems and performance initiatives.

Key Responsibilities:

Digital Strategy Website & Conversion

• Own digital marketing strategy acrosswebsite organic and paid channels.

• Serve as Marketing business owner and subject matter expert for the CMS ecosystem and website roadmap with WordPressexpertisestrongly preferred.

• Analyze user journeys andestablisha continuous conversion-rate optimization and experimentation program.

• Partner with Creative Content and technical resources to improve digital experiences.

• Use performance data and testing toidentifyopportunities to improve website and landing-page effectiveness audience engagement and conversion.

SEO AEO & Emerging Discovery

• Lead organic search strategy technical SEO oversight and search performance monitoring.

• Establish answer-engine and AI-discovery practices andmonitorhow AI-powered discovery changes audience behavior and visibility.

• Partner with Content on topic keyword question and content opportunities.

• Monitor evolving search behaviors platform changes and emerging discovery practices and recommendappropriate adjustmentsto Jackrabbits digital strategy.

Paid Digital

• Own paid search paid social display and retargeting strategy and performance directly and/or through agency partners.

• Ensure effective audience strategy conversion tracking landing-page alignment experimentationand spendoptimization.

• Monitor paid acquisition performance and recommend adjustments that improve efficiency effectiveness and alignment with marketing and business goals.

Marketing Technology & Automation

• Serve as Marketing subject matter expert for CRM and marketing automation platforms with HubSpotexpertisestrongly preferred.

• Own marketing configuration and governance for properties segmentation lists forms workflows campaign structures scoring and lifecycle automation.

• Design andoptimizenurture programs triggered journeys and scalable automation.

• Train marketers to execute routine work within established standards whileretainingownership of complex architecture governance and quality assurance.

• Identifyopportunities to improve the effectiveness scalability and usability of Jackrabbits marketing technology ecosystem.

Analytics Attribution & Data

• Own digital analytics strategy including GA4 or comparable platforms tagging events conversions and UTM standards.

• Build andmaintainrecurring dashboards forchannelcampaignfunnellifecycle and pipeline performance.

• Develop attribution approaches and connect digital behavior to lead opportunity customer and revenue outcomes.

• Monitor database health and partner with Sales andRevOpson lifecycle definitions scoring routing handoffs and data governance.

• Translate digital and funnel data into clear insights and recommendations that support marketing priorities and business decision-making.

What Youre About:

Required:

• 6 years of progressive experience across digital marketing marketing operations demand generation analytics or related disciplines withdemonstrateddepth in both digital performance and marketing technology.

• Advanced hands-on experience with a leading CRM and marketing automation platform.

• Strong SEO website/CMS conversion-rate optimization and digital analytics experience.

• Experience managing paid search paid social display and retargeting directly and/or through agency partners.

• Strong understanding of workflows segmentation lifecycle automation attribution UTMs tagging conversion tracking and funnel reporting.

• Demonstrated ability to analyze digital performance and translate findings into practical recommendations and optimization opportunities.

• Experience building andmaintainingdashboards and reporting that connect marketing activity to funnel and business outcomes.

• Strong analytical technical troubleshooting documentation and cross-functional communication skills.

• Ability to independently manage multiple priorities systems and workstreams in a fast-paced environment.

• Ability to influence and collaborate across Marketing SalesRevOps and technical teams without direct authority.

• Must have reliable high-speed internet access.

• Ability to travelupto 10% for employees based near Charlotte North Carolina or up to 25% for employees based outside the Charlotte area.

Preferred:

• Advanced experience with HubSpot.

• Experience with WordPress or comparable CMS platforms.

• Experience with GA4 or comparable digital analytics platforms.

• Knowledge of emerging AI and answer-engine discovery practices.

• Experience developing or managing formal experimentation and conversion-rate optimization programs.

• Experience working in a SaaS technology subscription or B2B environment.

• Experience working with distributed or fully remote teams.

What Youll Love About Us:

• Our Culture! Check out our mission core values and the many awards we have received as a growing business and employer of choice.
• We work remotely. We always have - we always will!
• Our Health and Wellness Benefits. Medical Dental Vision Flexible Spending HSA and Dependent Care Accounts.
• We help you with the unexpected. Company-Paid Disability and Life Insurance. Opportunity to elect Critical Illness and Accident Insurance. Plus confidential access to legal and life counseling and mental health support available 24/7.
• Your future looks bright at Jackrabbit. 401(k) with a generous company match access to financial planning.
• We pay you to play rest recharge and balance your life. Paid Time Off Paid Parental Paid Caregiver and Sabbatical leaves.
• You will grow your skills with us. Annual allowance for professional development.
• We give back. Paid Time to volunteer in your community.

Jackrabbit is committed to providing a workplace free from discrimination or harassment. We expect every member of the Jackrabbit team to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.

Decisions related to hiring compensating training evaluating performance or terminating are made fairly and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.

Required Experience:

Manager