Digital Marketing Manager

Jack Madden Ford is looking for a creative motivated and results-driven Automotive Digital Marketing Manager to join our team and help grow our business across Sales Parts and Service.

For more than 70 years Jack Madden Ford has been family owned and operated building our reputation on relationships trust and taking care of our customers and employees. We believe in creating a workplace where people can build a career while maintaining a healthy work-life balance.

This is an exciting opportunity for a digital marketing professional who wants to have a direct impact on dealership growth. The ideal candidate will work closely with department managers and dealership leadership to develop marketing strategies that attract new customers generate leads increase appointments and drive revenue.

The Automotive Digital Marketing Manager will oversee and coordinate digital marketing initiatives designed to bring new business to all areas of the dealership.

You will work directly with our Sales Parts and Service departments to understand their goals and develop campaigns that produce measurable results.

This is a hands-on position for someone who enjoys combining creativity technology data and business development.

• Develop digital campaigns that generate new and used vehicle sales opportunities.
• Promote new inventory used vehicles trade-in opportunities financing offers and dealership promotions.
• Create campaigns designed to increase website traffic leads phone calls and showroom appointments.
• Work with the Sales team to identify opportunities to increase traffic and improve lead conversion.
• Promote aged inventory and special vehicle campaigns.
• Track marketing performance and identify which campaigns are generating actual sales opportunities.

• Partner with the Service Department to attract new service customers and increase repair orders.
• Develop digital campaigns promoting service specials maintenance tires brakes batteries inspections and seasonal services.
• Create campaigns targeting customers who have not serviced with Jack Madden Ford recently.
• Develop strategies to attract customers who currently service their vehicles at independent repair facilities or competing dealerships.
• Promote service appointments through search social media email and other digital channels.
• Measure campaign performance based on appointments and business generated.

• Work with Parts Management to develop strategies that increase Parts sales and attract new customers.
• Promote parts specials accessories Ford products and seasonal offerings.
• Develop campaigns targeting retail customers commercial customers and vehicle owners looking for parts and accessories.
• Identify opportunities to grow the dealerships online Parts business.
• Create digital promotions that generate measurable Parts inquiries and sales.

• Manage the dealerships digital marketing strategy across search social media email website and other digital platforms.
• Create engaging content featuring vehicles employees technicians customer experiences promotions community involvement and dealership events.
• Develop photos videos advertisements promotions and written content that generate customer engagement and action.
• Monitor online trends and identify new opportunities to reach potential customers.
• Maintain a consistent and professional Jack Madden Ford brand across digital channels.

• Develop campaigns specifically designed to foster new business and expand the dealerships customer base.
• Use customer and dealership data to identify opportunities for conquest reactivation and retention.
• Develop strategies to bring previous customers back for their next vehicle purchase or service visit.
• Identify customers who have not purchased or serviced with the dealership and create targeted campaigns to win them back.
• Help build long-term customer relationships rather than simply generating one-time leads.

• Track and report on digital marketing performance.
• Monitor leads appointments website traffic calls conversions sales opportunities and service opportunities.
• Evaluate marketing ROI and make recommendations based on performance.
• Continuously test and improve campaigns messaging audiences and creative.
• Provide regular updates to dealership management regarding marketing performance and opportunities for growth.

This position will work closely with managers throughout the dealership including:

• Sales
• BDC/Internet Sales
• Service
• Parts
• General Management
• Finance
• Customer Experience

The successful candidate will become a marketing resource for each department helping managers identify opportunities and creating campaigns designed to produce real business results.

• Experience in digital marketing advertising social media or business development.
• Automotive dealership marketing experience is preferred but not required.
• Strong understanding of social media digital advertising SEO email marketing and analytics.
• Excellent communication and writing skills.
• Creative thinker who can develop fresh marketing ideas.
• Comfortable working with data and measuring results.
• Organized and able to manage multiple projects and departments.
• Self-motivated and able to work independently.
• Strong interpersonal skills and the ability to build relationships with department managers.
• A genuine interest in helping a business grow.

At Jack Madden Ford youre joining more than a dealershipyoure joining a family-owned business that has been part of the community for over 70 years.

We understand that great employees are the foundation of a great dealership. Thats why we work hard to create a positive environment where people can succeed professionally without sacrificing their personal lives.

• A family-owned and operated dealership with more than 70 years of history
• A strong reputation in the community
• A supportive team-oriented work environment
• Excellent work-life balance
• The opportunity to work directly with dealership leadership
• The ability to make a meaningful impact on dealership growth
• A position with visibility across Sales Parts and Service
• Opportunities for professional growth and development

This isnt simply a position managing Facebook posts or placing advertisements.

Were looking for someone who can help grow the business.

If youre someone who sees an opportunity and thinks How can we turn that into customerswe want to hear from you.

At Jack Madden Ford youll have the opportunity to build creative marketing programs work alongside experienced automotive professionals and directly contribute to the continued growth of a family-owned dealership that has been serving customers for more than seven decades.

If youre ready to make an impact wed love to meet you.