Digital Marketing Coordinator (30 hours)

HOURS & SALARY: Full-time 30 hours per week with a hiring range of $23.10 $28.87 per hour depending on experience.

Working at Laramie County Library System means being part of an organization dedicated to providing exceptional library service and strengthening the community it serves. Driven by a clear mission to Ignite curiosity. Fuel imagination. Connect community. Laramie County Library System welcomes nearly 385000 visitors each year across its Cheyenne library two branch libraries and a mobile library. Through innovative services lifelong learning opportunities and meaningful community connections the Library plays a vital role in enriching the lives of people throughout Laramie County.

JOB SUMMARY

The Digital Marketing Coordinator is responsible for managing and enhancing Laramie County Library Systems digital presence with primary responsibility for the library website staff intranet email communications and digital content creation. This position develops and maintains engaging user-focused content including blog posts web content newsletters and other digital communications that support library services programs and strategic initiatives. The coordinator oversees website content analytics SEO and digital user experience while collaborating with staff across the organization to ensure accurate effective and consistent communication. The role also provides limited support for social media and other marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Under the direction of the Marketing & Communications Manager maintain and administer the LCLS website and staff intranet to ensure a consistent accessible and user-friendly experience.

2. Regularly update content forms and navigation elements; conduct link checks and error reviews; troubleshoot issues as needed.

3. Follow established protocols for user access software updates and digital security in coordination with the IT team.

4. Recommend and help implement technical improvements in coordination with the Marketing & Communications Manager and IT team.

5. Analyze website traffic user behavior and engagement patterns using tools such as Google Analytics to inform content strategy and improve user experience.

6. Develop and maintain a content calendar for website updates and ensure timely execution of digital initiatives.

7. Support the Marketing & Communications Manager in the development and execution of marketing campaigns and digital communications.

8. Write edit and publish content for digital newsletters blog posts and library promotional materials.

9. Collaborate with library staff across departments to gather develop and maintain relevant content for the website and other digital platforms.

10. Assist in the creation and maintenance of internal communication materials on the staff intranet including announcements training documents and updates related to services software or internal processes.

11. Provide guidance and technical support to library staff related to intranet navigation content and functionality.

12. Perform other duties as assigned.

MINIMUM REQUIREMENTS

Bachelors degree in marketing communications public relations or a related field.

Three years of relevant experience managing website content with WordPress or similar CMS.

Proficiency in SEO Google Analytics keyword research and content strategy.

Any equivalent combination of education experience and training that provides the required knowledge skills and abilities.

REQUIRED KNOWLEDGE SKILLS AND ABILITIES

Considerable knowledge in the use of or demonstrated ability to learn current software applications such as Microsoft Office Pro WordPress and other applicable software

Good project management skills and ability to meet project deadlines

Excellence in written and oral communication and relationship building

Ability to troubleshoot software programs

Skill in working with public entities committees or teams and individuals with varied backgrounds

Good creative and interpretive skills

Ability to work with limited supervision with an aptitude for detailed work and proficiency in prioritizing tasks

PREFERRED KNOWLEDGE SKILLS AND ABILITIES

Experience developing or maintaining accessible user-friendly websites that follow current WCAG guidelines.

Understanding of user experience (UX) principles particularly in public or service-oriented websites.

Familiarity with HTML/CSS and website troubleshooting within a WordPress environment.

SELECTION PROCESS

Interested applicants are encouraged to apply by completing an Application for Employment (available at and submitting a resume and cover letter. The application is open until filled.

WORK SCHEDULE

Work schedules are predominantly office hours but may also include evenings and weekends. Employees must be available to work anytime the library is open.

BENEFITS

LCLS pays 100% of employee contributions to the Wyoming Retirement System a lifetime pension plan

LCLS pays 85% of medical and dental premiums and provides $25000 in employer-paid life insurance

We provide 13 paid holidays vacation sick leave and one personal day each year

Vacation for this position starts at three weeks annually and increases with years of service

Deferred compensation (457b) vision coverage prepaid legal services and other voluntary benefits

Access to the Cheyenne-Laramie County Employees Federal Credit Union

PHYSICAL EFFORT AND WORKING ENVIRONMENT

The essential duties and responsibilities of this job require the employee to move or manipulate moderately heavy equipment boxes carts files and/or stacks of material from one location to another.

QUESTIONS

For questions about this position contact Joelle Ashley Manager at or 307.773.7224.

LCLS is an equal opportunity employer. We support and adhere to the tenets of the Americans with Disabilities Act. LCLS is an at-will employer. LCLS provides a drug-free workplace for its employees in accordance with the requirements of the US Drug-Free Workplace Act of 1988. Hiring is contingent on a post-offer criminal history background check. LCLS participates in E-Verify.