Digital Marketing & Communications Manager

A well-established organization in the construction and development industry is seeking a data-driven and creative Digital & Communications Marketing Manager to elevate brand presence and support continued business growth. This individual will lead digital marketing initiatives public relations efforts and internal and external communications strategies. The ideal candidate will have experience developing integrated marketing campaigns driving lead generation and building brand awareness within a B2B environment.

Lead digital marketing campaigns across web SEO paid media email marketing and social media channels to increase brand visibility and generate qualified leads
Manage digital advertising initiatives including Google Ads LinkedIn and other online platforms while optimizing campaign performance and ROI
Track and report on key marketing metrics and website analytics to inform data-driven decision-making
Oversee website management content updates user experience and search engine optimization efforts
Support the development of proposals presentations customer communications press releases newsletters award submissions and case studies
Develop and execute public relations strategies that enhance market visibility and strengthen industry presence
Coordinate the collection of project photography video content and marketing assets
Ensure brand consistency across digital platforms marketing materials and external communications
Utilize CRM and marketing automation platforms to track leads customer engagement and marketing activities
Represent the organization at industry events networking opportunities and community functions as needed
Collaborate with leadership on marketing initiatives designed to support business development and long-term growth objectives

Bachelors degree in Marketing Communications Public Relations or a related field
Minimum of 3 years of B2B marketing experience preferably within construction AEC manufacturing commercial real estate or related industries
Strong understanding of digital marketing strategies SEO paid media social media and content development
Experience with CRM systems marketing automation tools Google Analytics CMS platforms Adobe Creative Suite and Microsoft Office applications
Excellent written verbal and presentation skills
Strong analytical and problem-solving abilities with a data-driven approach to marketing
Ability to manage multiple priorities and collaborate effectively across departments

Work Environment & Requirements

Full-time position with standard business hours and occasional flexibility to support events and business initiatives
Light physical requirements with reasonable accommodations available as needed
Occasional attendance at community networking and industry functions may be required

Competitive base salary
Performance-based bonus opportunities
Comprehensive health dental and vision benefits
Retirement savings plan with company contribution
Professional development and career growth opportunities

Skills
Marketing Ad Serving Digital Marketing Digital Strategy E-Commerce Advertising WordPress Communication Facebook Marketing Google Illustrator InDesign