Digital Marketing Automation, Specialist

John Hancock is seeking a Digital Marketing Automation Specialist to execute and optimize product and brand marketing through scalable datadriven automation. This role supports the translation of marketing strategy into highquality campaigns personalized journeys and automated digital experiences with a focus on supporting highpriority business initiatives including our longterm care line of business and broader customer engagement strategy.

Partnering closely with Product Marketing Brand Analytics AI and Technology teams this role will deliver reliable execution measurable outcomes and personalized activation across enterprise platforms. The role requires strong technical acumen disciplined operational thinking and a strategic creative eye for email design and customer experience with handson expertise in platforms such as Marketo.

Why this role matters: This role supports the delivery of consistent compliant and personalized emailled and digital communications at scaleadvancing John Hancocks marketing capabilities while maintaining strong performance measurement and operational rigor.

Position Responsibilities

Campaign Execution Journeys & Personalization

• Execute the build testing deployment and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels translating marketing requirements into workflows segmentation triggers and dynamic content

• Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo partnering with data and technology teams to leverage Adobe CDP data lake inputs and upstream systems; execute rulebased and dynamic personalization and support testing and optimization

Marketing Automation Platforms & Integrations

• Support day-to-day operations and administration of enterprise marketing automation platforms following defined standards and guidance including configuration QA troubleshooting and best-practice application across tools such as Marketo and related marketing enablement platforms

• Partner with Technology and MarTech teams to support integrations between marketing platforms CRM (Salesforce) and related data feeds to ensure reliable data flow audience readiness and campaign execution

Measurement Reporting & Optimization

• Deliver and maintain campaignlevel reporting across delivery engagement and outcome metrics with a focus on email and customer journey performance

• Partner with Analytics to validate measurement logic identify performance trends and recommend data-driven optimization opportunities

Operational Excellence & Collaboration

• Ensure campaigns adhere to established standards for naming documentation QA privacy compliance and measurement while collaborating crossfunctionally to contribute to reusable assets and continuous capability improvement

• Stay current on industry trends and bestinclass campaign and email experiences sharing insights and recommendations while demonstrating strong project and time management skills across multiple priorities

Required Qualifications

• 35 years of experience in marketing automation marketing operations or digital marketing with handson endtoend campaign build and execution experience

• Handson experience with the Adobe Marketo marketing automation platform including behaviorbased workflows segmentation and triggered automation

• Experience supporting Salesforce integrations or CRMconnected marketing programs with familiarity in database hygiene and data governance best practices

• Strong analytical skills with experience in campaign reporting metrics and performance analysis including A/B testing and continuous optimization

• Comfort working in regulated or complex environments with strong attention to detail process and compliance

• Ability to translate marketing needs into technical execution and clearly communicate across marketing analytics and technology teams

• Comfort operating with ambiguity proactively driving progress while balancing multiple stakeholder needs

Preferred Qualifications:

• Experience with additional Adobe products including Adobe Experience Platform (AEP/CDP) Adobe Journey Optimizer (AJO) Adobe Target and Adobe Analytics

• Exposure to personalization lifecycle marketing and customer journey orchestration

• Familiarity with insurance or financial services marketing particularly productdriven or regulated campaigns including experience supporting health or longterm carerelated customer communications

• Experience leveraging AIenabled capabilities to support personalization optimization or operational efficiencies

• Working knowledge of APIs HTML CSS and/or Velocity scripting is a plus

• Adobe or Marketo certifications or demonstrated interest in pursuing certification

When you join our team:

• Well empower you to learn and grow the career you want

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words

• As part of our global team well support you in shaping the future you want to see

#LI-Hybrid

#LI-JH

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays 3 personal days 150 hours of vacation and 40 hours of sick time (or more where required by law) each year and we offer the full range of statutory leaves of absence.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.

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