Digital Marketing Analytics Manager

We Provide Solutions. Patients and Physicians rely on our diagnostic testing information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences and require sensitivity tact and a clear dedication to service. Its about providing clarity and hope.

The Digital Marketing Analytics Manager serves as the technical administrator and hands on execution driver/implementation lead for the companys core digital analytics platforms including Mixpanel Tealium and OneTrust. The manager serves a supporting role focused on execution reporting to the Sr Manager of Digital Marketing Analytics the product owner for these applications. The basic purpose of this role is to drive the enterprise-wide technical rollout and daily maintenance of these platforms across all site applications ensuring robust accurate and compliant data collection and dashboards to support data-driven decision-making across the organization. The Manager will complete the execution/project management duties to implement Mixpanel analytics on 30 sites across the company with the support of an implementation agency. For sites that are live with Mixpanel analytics the manager will fulfill reporting requests and train stakeholders throughout the company on Mixpanel. The manager will also lead the optimization of Tealium tag manager configuration and complete daily maintenance work as required by compliance for the OneTrust cookie banner on our applications.

This is a hybrid position based in our Secaucus NJ office (3 days per week in office).

This role manages high-complexity technical implementations across a massive volume of 70 distinct company websites orchestrating three interconnected platforms (Mixpanel Tealium and Onetrust) while ensuring strict regulatory compliance (CCPA/GDPR/HIPAA) and managing external agency execution. The role currently has no direct reports.

Platform Administration & Governance (OneTrust & Tealium)

• Has day to day responsibility for executing the technical configuration and maintenance tasks required within the OneTrust platform to ensure the cookie banners on our sites function optimally on an ongoing basis.
• Works closely with compliance and site owners to ensure all websites adhere to data privacy and other digital regulations and compliance requirements
• Consult with site owners agencies IT Legal and Privacy Technology Solutions on data privacy requirements for potential new sites/apps and ensure the implementation of the appropriate site footer cookie banner and potential tags/tracking technologies/3rd party tools are appropriate to meet all data privacy requirements.
• Acts as admin for OneTrust across all Quest websites retaining full administration of the tool to ensure login credentials and scans are up-to-date and performs general maintenance such as cookie recategorization and data management.
• Actsas admin for the Tealium Tag Manager for the organization managing both marketing and non-marketing site profiles architecture and configuration working closely with IT support.
• In parallel with the Mixpanel implementation (under next bullet) works closely with site dev teams to optimize Tealium configuration and set up individual Tealium profiles for each website within Quest.
• Leads the IT change request process for Tealium and OneTrust changes on company wide sites including facilitating change request approvals and scheduling to avoid business conflicts and mitigate risk

Mixpanel Implementation Mixpanel Administration & Analytics Support

• Lead Mixpanel implementation across remaining sites in scope for implementation:

• Continues the company-wide implementation of Mixpanel via Tealium to provide increased visibility into the entire customer journey across all marketing and product applications (40 plus applications).

• Directsthe work of the external implementation agency acting as the internal technical lead to review their work manage change requests and oversee/troubleshoot Mixpanel analytics product releases across the company toget functional analytics dashboards for each application.(Supervisory Duty: This role supervises 0 internal employees but directs the technical work of external agency resources).
• Works with agency to create customized Mixpanel dashboards tailored to site owners/individual team needs

For sites that are live with Mixpanel analytics: Pull reporting and drive insights

• Complete Mixpanel access requests
• Pull analytics reporting requests and provide actionable recommendations to guide Marketing leadership product and other business unit strategy optimize resource deployment improve ROI ensure effectiveness of marketing spend and improve customer experience.
• Provide single chanel multi-channel and cross-domain reporting and develop UTM tracking process as requested by stakeholders including funnel breakdowns conversion measurement and overall performance of commercial sprints and other marketing campaigns.
• Establish and implement a consistent marketing KPI framework data dictionary and performance data repository where benchmark and actual performance data can be easily referenced and actioned on as needed across all campaigns and projects.
• Standardize Mixpanel dashboards and reporting metrics across the marketing organization to create unified reporting for campaigns and upper leadership
• Once implementation is complete manually build maintain and optimize dashboards in Mixpanel to meet individual team needs
• Has or develops expertise with the MixPanel tool in order to support the following without additional agency support: additional system configurations the creation of integrated dashboards reflecting engagement data from multiple additional systems and enhancements such as data and device stitching cross-domain tracking attribution modeling data export and integration with other systems.

3^rd Party Tag and Analytics Configurations via Tealium

• Ownership of the day to day administration of the tag request approval process for review approval and placement of tags/tracking technologies/3^rd party tools requested for use
• Configure add and maintain code and implementations via Tealium forMarketing and non-marketing sites including Mixpanel OneTrust Dynatrace cookie banners and other Marketing and compliance-related tags.
• Ensure placement of tags/tracking technologies/3^rd party tools are in accordance with user consent preferences/Onetrust cookie banner

Cross-Functional Collaboration & Training

• Work closely with site teams to maintain/update Tealium Onetrust cookie banner and Mixpanel
• Work closely with external agency partners to ensure on time execution of projects
• Act as a subject matter expert for digital and product analytics providing training mentorship and self-service support for teams across the company.
• Attend release change management and testing meetings for code releases via Tealium including occasional after-hours releases for high-visibility applications.
• Evaluate new digital analytics technologies make business cases as needed and implement where appropriate.

Accountabilities/ Metrics

• Execute projects on time as scheduled.
• Analytics tools deployed and used in accordance with company compliance processes. Successful governance of analytics technologies.
• Best practice leadership and continued elevation of our analytics programs
• Analytics tool adoption and use across departments
• Colleague/customer perceived quality.
• Customer satisfaction.

Required WorkExperience:

• 4-6 years of rigorous hands-on experience in digital analytics web analytics or technical marketing analytics implementation

• Experience working in agile environment and scheduling/completing work in sprints

Preferred Work Experience:

• Experience with Mixpanel analytics
• Extensive hands-on experience with enterprise-level Tag Management systems particularly Tealium including governance and configuration.
• Experience with cookie consent management platforms such as OneTrust.
• Experience managing analytics implementations across a large portfolio of websites
• Ideal candidate would have experience managing digital analytics within a regulated industry such as healthcare or financialservices.
• Demonstrated ability to lead large-scale analytics implementations

Physical and Mental Requirements:

• Advanced problem-solving technical aptitude curiosity and analytical ability to review complex tracking specifications and troubleshoot technical platform errors/configurations

Knowledge:

• Working in agile (Jira)
• Intermediate to Advanced knowledge implementing and administering digital analytics platforms specifically Mixpanel.
• Intermediate to Advanced knowledge of tag management platforms specifically Tealium.
• Intermediate to Advanced knowledge of cookie banner tools and consent preferences specifically Onetrust
• Strong understanding of data governance data privacy principles and compliance.
• Fully proficient with various software programs such as Word Excel PowerPoint Outlook.
• Nice to have: knowledge of custom javascript data layers cross-domain tracking event modeling javascript re-writes for OnetTrust consent preferences and complex consent-based tag firing logic.

Skills:

• Strong technical implementation skills; ability to quickly learn new technical concepts and tools/systems
• General knowledge of website dev work software development and IT change management processes.
• Agile methodology
• Strong written and oral communication skills.
• Excellent communication and leadership skills with the ability to influence and collaborate with cross-functional teams.
• Strong organizational and project management skills
• May supervise 1 or more direct reports.
• Directs external agency resources and potentially IT support resources for Tealium
• Will be part of an agile marketing team with responsibilities for coaching and training peers.

Bachelors in Marketing Business Advertising Computer Science or other related discipline.