Digital Growth Marketing Specialist

We are seeking a highly organized analytical creative and proactive Conversion Specialist to support the execution and optimization of organic growth and digital acquisition experiences across web and app platforms.

This role will play a key part in helping grow the organizations digital visibility searchable content ecosystem customer engagement and evolving AI/LLM discoverability strategies through content development landing page optimization technical and on page SEO best practice educational experiences customer journey improvements and digital experience enhancements.

This role sits within the Product organization and partners cross-functionally with Marketing Acquisition Analytics Creative UX Brand SEO and Engineering teams to support organic growth initiatives customer journey optimization and digital experience enhancements across web and mobile platforms.

The ideal candidate is a critical thinker who thrives in fast-paced cross-functional environments and can independently manage initiatives from intake through launch QA optimization reporting and operational execution.

• Build update and optimize landing pages within CMS platforms. Support implementation of customer-focused content layouts CTAs and user experiences across digital properties

• Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences that improve digital visibility discoverability customer engagement and overall digital performance across web and mobile platforms
• Partner with Creative UX Brand Product and Engineering teams to execute acquisition-focused and discoverability-focused digital experiences aligned to business goals and customer needs
• Identify friction points across digital customer journeys and recommend solutions that improve usability engagement and conversion performance
• Conduct ongoing competitive benchmarking and digital experience analysis across sportsbook gaming and adjacent digital competitors
• Support A/B testing and experimentation initiatives using Adobe Target Optimizely or similar testing tools
• Perform detailed QA reviews for landing pages content updates promotional experiences tracking implementations and digital launches

• Continuously evaluate workflows and operational processes to identify opportunities for improvement scalability efficiency and consistency

• 5 years of experience in digital experience digital product operations ecommerce management site merchandising content operations or related fields preferred

• Hands-on experience working within CMS platforms such as Contentstack WordPress Shopify or similar systems
• Experience supporting searchable landing pages content ecosystems and discoverability-focused digital experiences
• Understanding of digital discoverability strategies content optimization organic growth initiatives and evolving search trends
• Experience using SEO tools such as Google Search Console SEMrush Screaming Frog or similar platforms preferred
• Experience supporting App Store Optimization (ASO) app ratings/reviews initiatives or mobile acquisition strategies preferred

• Hands-on experience using Google Analytics 4 (GA4) Tableau Mixpanel Appsflyer or similar analytics/reporting platforms

The salary range for this position is $60000 - $70000 USD which is dependent on a several factors including relevant experience geography business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses. This role includes paid Personal Time Off and paid company holidays.