Digital Engagement Strategist

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Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.

POSITION SPECIFICS

The Penn State College of Engineering is seeking a Digital Engagement Strategist to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals programs services and people of the college.

In this hybrid role the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms turning complex engineering topics into compelling stories that resonate with students alumni faculty and industry partners.

Responsibilities include but are not limited to the following:

• Create edit and amplify content for social media posts and newsletters

• Produce high-quality content including short-form video photography and copy that captures the engineering experience at Penn State

• Edit and proofread communications for accuracy clarity accessibility and alignment with AP style and University standards

• Monitor social media accounts amplify content that highlights the College of Engineering and reply to messages/comments

• Balance daily posting with long-term campaign planning

• Ensure compliance with accessibility requirements and branding guidelines

• Research and translate complex subject matter into accessible engaging content for various audiences

• Attend campus events/activities to gather content for the colleges social media accounts and departmental newsletters

• Collaborate with stakeholders across the college and University to broaden our contents reach

• Collaborate with fellow marketing and communications team members to identify communication needs target audiences and key messaging

• Assist in developing campaign timelines deliverables and performance metrics

• Research and implement emerging digital trends

• Track and analyze performance metrics for the colleges social media accounts and newsletters

• Provide insights and recommendations based on analytics to improve campaign performance and audience engagement

MINIMUM EDUCATION WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelors Degree 3 years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

Preferred competencies:

• Strong writing editing and verbal communication skills

• In-depth knowledge of social media platforms including Instagram LinkedIn YouTube and Facebook

• Proficiency in video editing for social media

• Proficiencyin marketing strategy content creation social media management and public relations

• Ability to manage multiple assignments with minimal supervision

• Strong collaboration and interpersonal skills

• Experience with analytics tools accessibility standards and digital advertising

• Proficiencywith design tools such as Adobe Photoshop Adobe Express or similar creative applications for producing visual and digital marketing materials

To apply: Provide a resume and cover letter with your application.

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position including all possible grades is $54060.00 - $78444.00.

Salary Structure - Information on Penn States salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional addition to comprehensive medical dental and vision coverage employees enjoy robust retirement plans and substantial paid time off which includes holidays vacation and sick time. One of the standout benefits is the generous 75% tuition discount available to employees as well as eligible spouses and children. For more detailed information please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .

Penn State is committed to and accountable for advancing equity respect and belonging. We embrace individual uniqueness as well as a culture of belonging that supports equity initiatives leverages the educational and institutional benefits of inclusion in society and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the universitys teaching research and service mission.

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