Digital Demand Generation Manager

Location: Remote USA Work Arrangement: Remote

The Digital Demand Generation Manager is responsible for developing and executing integrated demand generation strategies that create accelerate and measure pipeline growth within assigned regions industries or market segments. This role owns end-to-end demand generation planning and performance utilizing a range of marketing levers including digital campaigns ABM webinars nurture programs partner programs SDR alignment content activation and field marketing integration.

The Digital Demand Generation Manageris accountable for pipeline performance forecasting optimization and revenue impact. This position collaborates closely with Field Marketing SDR Product Marketing Marketing Operations Web and Campaign teams to drive measurable business outcomes.

• Develop and execute demand generation plans aligned to pipeline revenue and growth objectives.
• Own demand strategy for assigned regions industries or market segments.
• Build quarterly and annual pipeline generation plans and proactively identify risks and opportunities.
• Monitor pipeline health and recommend actions to improve performance and conversion rates.
• Operate with accountability for measurable pipeline contribution and business outcomes.

• Design and execute integrated demand programs utilizing digital campaigns webinars nurture programs ABM partner programs and sales activation motions.
• Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks.
• Leverage AI-enabled tools and automation to improve efficiency scale and performance.
• Activate marketing tactics across the buyer journey to generate and accelerate opportunities.

• Partner directly with Sales counterparts SDRs Account Executives and Partner teams to align marketing investments with business priorities.
• Participate in pipeline reviews forecast discussions account planning and quarterly business reviews.
• Establish strong alignment around target accounts campaign follow-up and pipeline progression.

• Collaborate with Product Marketing Field Marketing Marketing Operations Web Campaigns and Corporate Marketing teams to maximize pipeline performance.
• Translate business priorities into integrated marketing plans and coordinated execution.
• Influence stakeholders and align teams around shared pipeline goals.

• Establish KPIs and reporting frameworks to measure demand generation effectiveness.
• Analyze campaign audience and pipeline performance to identify optimization opportunities.
• Present insights and recommendations to sales and marketing leadership.
• Drive continuous improvement through testing experimentation and data-driven decision making.

• Bachelors degree or equivalent experience.
• Five or more years of B2B marketing experience.
• Three or more years of experience in demand generation revenue marketing digital marketing campaign marketing or ABM.
• Proven success partnering with Sales to achieve pipeline and revenue goals.
• Experience using marketing automation CRM analytics and digital marketing technologies.
• Strong communication project management analytical and stakeholder management skills.
• Experience leveraging AI and automation tools to improve marketing effectiveness preferred.

The compensation range for this role is $145000 $165000. Actual compensation will be determined based on experience qualifications and other job-related factors in accordance with applicable laws.

Hyland is the pioneer of the Content Innovation Cloud delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide including many of the Fortune 100 Hylands solutions create the foundation for a connected agentic enterprise where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hylands platform and services please visit .

Hyland. All rights reserved.

#HylandLife

Since 1991 it has been Hylands mission to help our employees customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do whether its helping customers succeed raising up their fellow Hylanders or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive inclusive workplace is imperative to sustainable success.

As weve grown to a company of nearly 4000 strong we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications verify identity and comply with legal requirements.