Digital Content Specialist

Job Purpose

The Digital Content Specialist brings the organizations story to life through visual digital and social content. This roleis responsible forcreating publishing andoptimizingcontent across digital channels to drive engagement awareness and action.

This position turns strategy and stories into scroll-stopping click-worthy content that connects audiences to the mission.

Essential Functions

Content Creation

• Create digital assets including graphicsvideos photos and campaign visuals

• Design and format email templates landing pages and digital appeals

• Maintain a consistent visual brand across all platforms

Social Media & Digital Channels

• Manage and post content across social media platforms

• Write captions and adapt messaging for digital audiences

• Monitor engagement and respond to comments or messages as appropriate

• Identifytrends and opportunities for growth

Website & Digital Platforms

• Update andmaintainwebsite pages landing pages and forms

• Ensure content is currentaccurate and optimized

• Support SEO and user experience

Email & Campaign Support

• Build and deploy emails through email marketing platforms

• Segment lists and schedulesends

• Support digital fundraising and engagement campaigns

Analytics & Optimization

• Track digital performance including email website and social metrics

• Provide regular reporting and insights

• Test andoptimizecontent for stronger engagement and conversion

Collaboration

• Work closely with the Communications Manager to bring stories to life visually

• Partner with the Marketing Project Manager to meet campaign timelines

• Execute creativedirectionsset by the Director

Maintains Professional and Technical Knowledge

• Attend educational workshops review professional publicationsestablishpersonalnetworksand participate in professional groups

Protects the Credibility of the Rawhide Mission

• Comply withthe Rawhide standard of conduct by setting an example in words and actions that are consistent with the values and beliefs of Rawhide

Contributes to the Team Effort

• Performing other duties as directed or assigned by Director

Qualifications

• 3years of experience in digital marketing content creation or social mediapreferred

• Strong graphic design and basic video editing skills

• Experience with social media platforms CMS systems and email marketing tools

• Knowledge of analytics SEO and digital best practices

• Strong attention to detail and creativity

• Ability to manage multiple projects and deadlines

• Nonprofit or mission-driven experience preferred.

Core Competencies

• Visual storytelling

• Digital content creation

• Brand consistency

• Time management

• Technicalproficiency

• Creativity and adaptability