Digital Content Specialist
Champlin, MN - USA
Job Summary
Overview
Are you someone looking to take your career in marketing to the next level in a fast-paced hands-on role that blends digital strategy with content creation Egan Company is hiring a Digital Content Specialist who will support and execute digital marketing efforts while also actively creating engaging content for web social platforms and campaigns. This role is both strategic and highly creative; youll optimize content for search and performance while also being out in the action producing photo video and digital assets that bring our brand to life across channels driving results! If you have strong written and verbal communication skills experience in one-to-many marketing and a passion for both analytics-driven marketing and storytelling through content we want to hear from you. Were looking to add a team member who is creative detail-oriented confident in decision-making and energized by building and distributing content that drives measurable results.
Responsibilities
Typical responsibilities of the Digital Content Specialist include but will not be limited to the following:
- Plan curate and develop impactful content for all channels including email campaigns newsletters web blog posts case studies advertising landing pages social events and internal communications. Content may include: copywriting photos graphics video or similar.
- Social and digital community management (social platforms web blog website inquiry response social inquiry response).
- Work closely with Marketing team and other responsible parties to define support write and produce effective B2B marketing initiatives that may include: marketing and sales support materials newsletters social media blog website email/digital campaigns decks and presentations public relations advertising special events and other corporate projects.
- Function as an in-house writer and content expert by educating and influencing others on messaging and objectives.
- Develop and execute SEO SEM and ASO strategies.
- Function as an in-house writer and content expert by educating and influencing others on messaging and objectives.
- Draft and execute digital advertising.
- Create and maintain branded templates.
- Visit jobsites for promotion or content needs.
- Develop generate and manage reports and analytics to track performance identify trends and support organizational goals.
- Maintenance of mass mailing customer list.
- Serve on internal committees as relevant.
- Serve as marketing communications partner to corporate groups as assigned.
- Engage in professional organizations to promote the brand and develop strong business relationships.
- Maintain brand identity and provide consistent quality control and proofreading for brand standards grammar messaging sentence structure and presentation conformance.
- Understand target audiences.
- Support marketing and communications initiatives that advance the Egan brand.
- Other tasks as needed for departmental support (may include corporate communication employee engagement corporate events promotions etc.).
Requirements
- Bachelors Degree in Marketing Communication Journalism or closely related degree encompassing similar coursework is required.
- At least three years of related work in a marketing or related capacity.
Qualifications
- Experience with posting to digital mediums (i.e. websites intranet system signage internally various online portals).
- Intermediate to Advanced technical skills across Google Workspace including Docs Sheets and Slides including proven solid verbal communication writing and editing skills.
- Photography and/or videography experience.
- Excellent organizational and project management skills with the ability to manage and execute multiple projects under competing deadlines.
- Proficiency in Basic Business math (i.e.- Add subtract multiply and dividing) to perform standard mathematical calculations.
- Ability to communicate with other employees sufficiently both verbally and written.
- Previous experience in a corporate environment is highly preferred.
- Previous MarComm agency experience is helpful but not required.
- Experience or exposure to a construction engineering or architectural environment is helpful though not required.
- Knowledge of email distribution systems website content management systems and Adobe Creative Suite applications including Photoshop Illustrator and InDesign is a plus.
- Strong creativity and written communication skills.
- Demonstrated knowledge of/with digital mediums (ie. email platforms Wordpress social media SEO/SEM).
- Knowledge of/with digital community management (Facebook LinkedIn YouTube blogs).
- Ability to apply Associated Press (AP) style and Egan style guidelines to all content.
- Proactive approach/self-motivation with strong integrity and ethics.
- Ability to work independently with a sense of purpose decisiveness and urgency.
- Demonstrated ability/aptitude to anticipate problems and suggest creative solutions.
- Strong organizational skills collaborative and team-oriented.
- Flexibility attention to detail and ability to manage multiple projects.
Working Conditions
- Performance of duties will mostly be in the office and/or at home.
- Must be able to stand or sit for extended periods of time.
- Occasional travel to jobsites may involve climbing ladders walking on unlevel ground being exposed to the elements dirt dust and loud noises.
Benefits Perks and Pay Beyond the Industry Standard
Egan supports team members and their families with comprehensive benefits. From robust healthcare benefits and generous paid time off to flexible working options and career growth opportunities Egan is committed to providing a workplace that helps you thrive both personally and professionally.
- Health and Well-being: in addition to medical dental vision insurance options flexible spending accounts life insurance short-term or long-term disability coverage youre offered comprehensive mental healthcare and support for you and your family
- Retirement Plan: we offer robust retirement benefits with a 401(k) plan with company matching contribution and profit sharing
- Time-Off Programs: to help you recharge youll enjoy a generous PTO program and paid holidays
- Professional Development: we support education or career growth by offering educational assistance and regular learning and development opportunities
- Paid Parental Leave: utilize parental leave which allows for paid time off with a new child
- Rewards and Incentives: we recognize your contributions through additional rewards or compensation that may include an annual discretionary bonus lead incentive program and safety buck program
- Community Involvement: our Beyond the Jobsite program supports causes in the communities in which we live and work through regular volunteer events to connect with each other and help those in need
The benefits information listed above may not apply to union positions (benefits for union roles are governed by applicable collective bargaining agreements) nor part-time and temporary roles. View more information online about Egans investment in benefits for you. #LI-Hybrid
Salary Range: $70000-$82500 (subject to such factors as experience education and/or skill set) plus potential annual discretionary bonus.
Strong Culture Built on Values and Keeping Promises
At Egan youll be part of a team that shares a passion for redefining the industry by setting a new standard of customer care. Together well promote teamwork embrace innovation act with integrity pursue growth and prioritize safety. Youll have the opportunity to grow and develop in a company committed to providing the growth and success youre looking for both for yourself and for the customers you serve. Youll love being part of success shaped by the strength of our team which is enhanced by:
- Solid history as a legacy leader in specialty contracting and system integration for over 80 years
- Private ownership and operations by employees who work in the company (not a holding company or private equity firm)
- Engaging leadership who prioritizes your safety your development and your impact
- A proven track record of employee retention and loyalty
- Flexible and hybrid workplace models that prioritize collaboration and customer needs
From general contractors and architects to building owners and facility engineers Egan collaborates throughout the entire construction or project process with the shared goal of maintaining best-in-class relationships with our internal teams customers and business partners. At over 1000 employees occupying our offices and work sites we aim to ensure every project is done with quality craftsmanship integrity and an aggressive commitment to fact were proud to be recognized as one of Americas Safest Companies for recurring years.
Application Instructions and Employment Practices
Egan Company will not discriminate against or harass any employee or application for employment because of race color creed religion national origin sex (including pregnancy gender identity sexual orientation) disability age genetic information (including family medical history) veteran status marital status familial status local human rights commission activity or status with regard to public assistance.
We do not accept application materials by mail or email except as a reasonable accommodation for qualified disabled applicants. Individuals who are unable to use our online process due to a disability should email .
Creating and maintaining a safe and drug-free working environment is important to all of us. Employment with Egan requires successful completion of a pre-employment drug screening. We also participate in E-Verify.
Egan reserves the right to hire any individual without legal or financial obligation on unwanted solicitations.
Required Experience:
IC
About Company
Leading specialty trades contractor in Minnesota with experts specializing in commercial construction, remodeling & other multi-specialty trades.